Business and Brand Names Beginning With the Letter ‘N’

June 25, 2011 by  | Leave a Comment Filed under: Branding 

N is one of the most frequently used letters in English, but that is because it appears in very common words such as an, in, on, no and not, and because of the very common affixes un-, -ing, -ion and -ness. It is less commonly found as the first letter of a word. Although N appears in nearly 7% (read on...)



Business and Brand Names Beginning With the Letter ‘M’

June 25, 2011 by  | Leave a Comment Filed under: Branding 

M is a popular letter to begin brand names. There are eight brands beginning with M in Interbrand’s Top 100 Brands of 2010: Microsoft, McDonald’s, Mercedes-Benz, Marlboro, Morgan Stanley, MTV and Moët & Chandon, plus the Morgan of JP Morgan. Only about 5% of ordinary English (read on...)

Business and Brand Names Beginning With the Letter ‘B’

April 1, 2010 by  | Leave a Comment Filed under: Branding 

Bold washing powder, Bounty kitchen towels, Brillo scourers, Bosch, Breville and Braun appliances, a Britax water filter and a Bodum cafetiere — so many things in the kitchen, the hub of the home, begin with the letter B. The companies probably don’t realize it, but the letter B is (read on...)

How Long Should a Brand Name Be?

July 31, 2009 by  | Leave a Comment Filed under: Branding 

Some naming specialists and branding companies advise that brand names should be no longer than four syllables. Others state confidently that thirteen characters should be the maximum length. Their advice might sound logical or as if it is based on sound principles, but it isn’t. To talk (read on...)