What’s the Call to Action?

July 10, 2012 by  | Leave a Comment Filed under: Branding 

When it comes to marketing your brand, there is always a goal. You want your audience to sign up for your newsletter, follow you in Twitter and Facebook, comment on your blog posts, buy your products, and obtain your services. You want them to complete an objective – to like your posts, (read on...)

Tracky and Your Brand

July 3, 2012 by  | Leave a Comment Filed under: Branding 

Managing your time wisely is absolutely a great challenge and adventure! In addition to work, you have to monitor your social media accounts, manage your teams and projects, network with other people, promote your brand, connect with your partners or employees, engage with your customers and (read on...)

7 Ways to Make Your Connections Count

March 21, 2012 by  | Leave a Comment Filed under: Marketing 

Following up is an important strategy for building relationships, cultivating trust and building a business. Many people underestimate the power of follow-up. Try the following tips and have fun cultivating your relationships to help your business thrive. 1. Focus on your prospective client or (read on...)

To Connect or Not to Connect: What Makes a Quality Connection in Social Media?

March 2, 2012 by  | Leave a Comment Filed under: Marketing 

(This one’s long – grab a cup of coffee!) Recently I helped a professional client who had scores of unaccepted invitations to connect on LinkedIn, but who was skeptical of the process of connecting. She didn’t understand the value of connecting on LinkedIn and didn’t care (read on...)

Making the Most of LinkedIn

July 20, 2010 by  | Leave a Comment Filed under: Marketing 

Where the value of FaceBook ends, LinkedIn begins. They have a lot of similarities but one major difference – LinkedIn is all about business. It provides a way for people to get to know each other and build bridges through common interests. And, the best part is it doesn’t have to (read on...)