Unfair Competitive Advantage

I have been in sales/marketing my entire professional life. I have enjoyed the thrill of the hunt and the satisfaction that is associated with a closed sale. In my opinion, sales is the best and hardest profession to be consistently successful at in the business universe. Over the years I have (read on...)

Market Differentiation – How Improving Company Culture Provides a Competitive Advantage

Differentiation in the marketplace is key to sustaining long-term business growth and success. How and where to accomplish that market differentiation so that a company gains a competitive advantage is a question I consistently get from my clients. There are three primary areas through which a (read on...)

How to Make Your Business Stand Out From the Competition

If you run or own a business, then here is one thing I am sure is high on your agenda,how to stop losing your customers or prospective customers to a competitor! After all, there is nothing more soul destroying, watching potential cash flow disappear into the pockets of your opposition, instead (read on...)

Five Priorities For Profitable Customer Relationship Marketing

With most products and services competing in largely parity landscapes, the relationship your business has with it’s customers is often your only competitive advantage. The simple truth is, businesses with strong customer relationships are usually leaders. And when the relationships are (read on...)

Developing & Engaging Your People – The Competitive Advantage

What does it take to run a marathon? Vision to see the goal, training to reach peak fitness, the positive mental attitude to stick with the task and the strategic plan that brings these variables together. Months of preparation are required and progress has to be carefully monitored to keep the (read on...)

Planning For Sales Success – A Framework For Developing a Sales Plan – Strategy and Tactics

Success in sales requires solid knowledge of the markets you are selling to, a good understanding of how your products or services contribute to your customers success, your ability to express the value of what you sell to your customers (product/service knowledge) and of course good sales skills (read on...)