3 Tips for Finding New Clients

April 15, 2012 by  | Leave a Comment Filed under: Sales 

It was back many years ago and my first day on the job in my new sales career. Nervous? Absolutely! I was driving up to the Knoxville office of the old Digital Equipment Corporation where I spent 15 years of my career. I had just completed the Internal Sales Development Program and was excited to (read on...)

Consistency Is Key To Getting More Clients

March 31, 2012 by  | Leave a Comment Filed under: Marketing 

When it comes to getting more clients, consistency is key. When you’re marketing, messaging and branding are consistent, it demonstrates that you are focused. This focus will attract clients because they see that they can depend on you to provide consistent value. There are three important (read on...)

The Underlying Reason Why People Aren’t Saying Yes

March 29, 2012 by  | Leave a Comment Filed under: Sales 

The last few weeks I’ve been writing a lot about that twenty to fifty minute conversation you have with prospective clients, sometimes called the “sales conversation.” For such a shortish conversation, there’s a lot that goes into it and lot that comes out of it. It (read on...)

3 Reasons for Client Procrastination

March 10, 2012 by  | Leave a Comment Filed under: Sales 

According to a recent study on issues facing the life insurance industry, 56% of the agents said that their biggest sales problem is client procrastination. And, as you might imagine, this problem is not unique to the insurance industry. Every sales professional feels frustrated when (read on...)

Is There a ‘Love Thing’ Between You and Your Clients?

February 18, 2012 by  | Leave a Comment Filed under: Marketing 

There’s a saying that goes, love makes the world go around. I believe giving and receiving love is the best thing life has to offer. Love is a powerful emotion. Whether it’s personal or professional, we tend to gravitate toward people and things that we simply love for whatever (read on...)

5 Common Sense Sales Tips

February 17, 2012 by  | Leave a Comment Filed under: Sales 

The fast-talking used car salesman. The bait & switch tactic. The high-pressure, oversell approach. The telemarketer who won’t give up. Most people probably get a bad taste from these. Sometimes even the term “selling” conjures up a negative image. But what about the (read on...)

Digital Signage – Increase Revenue and Profits

February 7, 2012 by  | Leave a Comment Filed under: Marketing 

If you’re a Business Owner, Executive or Professional it’s a pretty safe bet that you share this objective. Pretty basic don’t you think? Now, the hard part is how we obtain these results in the current economy. My main objective in this writing is to assist business owners and (read on...)

Find Your Magnetic Niche

January 21, 2012 by  | Leave a Comment Filed under: Marketing 

The internet has created an educated consumer with a staggering number of choices of where to invest time and attention, energy and money. How will YOU connect with the folks you’re here to serve if you haven’t honed in on who they are? If you haven’t spelled out who you serve (read on...)

How Can You Say So Little While Saying So Much?

November 4, 2011 by  | Leave a Comment Filed under: Management 

The executive stands in front of everyone in the Conference Room. The entire company is there and he just blathers on and on. Cliché after cliché spews forth from his mouth. “Let’s pick the low hanging fruit by thinking outside the box to make sure this is a win-win situation (read on...)

The Basics of Branding – Key Concepts You Must Know

November 1, 2011 by  | Leave a Comment Filed under: Branding 

Many marketers and business owners understand branding according to other people’s businesses. From a surface point of view let’s say, McDonald’s – Burger King – and Pepsi. For the business owner and marketer it can sometimes be very difficult to Brand your business (read on...)

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