A Pioneer in Marketing, Branding, and Upselling – William Wrigley Jr

July 15, 2010 by  | Leave a Comment Filed under: Branding 

All Chicago residents know Wrigley Field, but do they know who William Wrigley Jr. was or how he went from a lowly soap salesman to a business success who has one of the most famous baseball fields and chewing gum companies in the world named after him? The story goes like this, at age 29 Wrigley (read on...)