Why a Business Owner Needs Vision

Why have a Vision Statement? - The purpose of creating a Vision Statement is to provide you, the business owner, with a clear picture of what you are going to achieve through owning your business - One of the seven habits of effective leaders (as defined by Steven Covey) is that they always start (read on...)

Stay in Touch Marketing

Marketing one’s self or a business is a primary goal of every self employed person or business owner. Without people being able to know you and your service is available then there is no way for them to know that they can contact you as soon as they have a need or interest in what you have (read on...)

Nothing is More Important Than Marketing

Most people who struggle to grow their business have one very big time thing in common. They don’t market, don’t market enough or don’t market right. There is really nothing more important than marketing. It is more important than your product. A bold statement. But guess what, (read on...)

Demystifying Brand to Help You Get More Clients

Establishing a brand is probably one of the most challenging tasks you’ll face as a business owner, but it’s also one of the most important ones. Daunting as it may be, operating without an appropriate, maintainable brand can put a company or organization at a significant (read on...)

What Does Your Logo Say About Your Business?

You’ve heard the phrase, “A picture says a thousand words.” This is also true of your logo and overall branding. Your logo may be the first thing a person comes in contact with regarding your company. This first impression will last forever. How important is it to you that a (read on...)

How to Go From Entrepreneur to Business Owner and Back Again in 3 Easy Steps!

I was thinking about my last business as I was watching a program on the building of the McDonald’s Hamburger Empire and got to thinking. When should the transition from entrepreneur to business owner begin? For every business is it different? For me it happened the day-to-day actions of my (read on...)

Ten Ways to Advertise Your Business For $1.99

Everyone is feeling the pinch. You as a business owner are faced with many daily decisions. Where to advertise, how much to spend, who to spend your money with, and will these methods produce results. Even if your business if feeling the crunch of the economy there are many ways you can get the (read on...)

Finding the Right Alliances to Double Sales

Today’s business climate requires more sales with less effort and less employees. Finding the right strategic business alliance can double sales. Picking the wrong partners costs you money, time and revenue. The wrong alliance partnerships is like eating chocolate-covered jalapenos, they (read on...)

Are You a Sales Phobic Business Owner?

“Success isn’t a result of spontaneous combustion; you must set yourself on fire” Arnold H. Glasgow If you’re like me, and most business owners I work with, you started your business because you have a particular talent, skill, or passion; not because you like, or want to (read on...)

Find Clients You Actually Want to Work With

As a business owner, you will enjoy what you do a whole lot more if you find clients you actually want to work with. Problems and complaints occur from the clients that you probably knew from gut instinct in the first place that you didn’t want to work with them. Your gut reaction is (read on...)