5 Types of High Impact Business Branding

February 2, 2012 by  | Leave a Comment Filed under: Branding 

In today’s busy world, branding has become more important than ever to ensure that your message is seen. Simply put, branding is a type of advertising that promotes your brand. This could be your company, your restaurant, your band or even yourself. A brand is a way to gain recognition and (read on...)



The Essentials of Proper Business Branding

December 23, 2011 by  | Leave a Comment Filed under: Branding 

The Brand is the IdentityA brand may refer to products or services, but branding involves much more than that. It is the process by which those offerings and the values of the company are communicated to the buying public. When done correctly, this process can clearly identify any company and (read on...)

The Importance Of Branding For Your Business: 6 Top Benefits of Branding

December 15, 2011 by  | Leave a Comment Filed under: Branding 

What is the importance of branding your business? In short branding helps a business create an identity among it’s customers. People come to know and like a business often on first impressions. Having a consistent branded image through company logo, name and signage etc helps build an image (read on...)

Is Branding a Must?

December 7, 2011 by  | Leave a Comment Filed under: Branding 

The word branding derives from the act of branding of cattle in order to discern the identity of the cattle, or whom they belonged to. Branding means to “burn” one’s mark on their product. Today, branding has evolved to encompass a company, product or service’s identity (read on...)

How to Make Small Business Branding Successful

November 19, 2011 by  | Leave a Comment Filed under: Branding 

All the major companies spend a great deal of time and money working on creating brand recognition. Even if you do not run a large corporation, you can increase your business success through branding. As a small business owner, you can use some of the same methods the big companies use to get (read on...)

Small Business Branding – 4 Mistakes to Avoid

November 4, 2011 by  | Leave a Comment Filed under: Branding 

Small business branding comes with various challenges since small and medium sized companies often lack the required time, resources, funds and expertise to plan and carry out a successful branding exercise. This leaves a lot of entrepreneurs struggling with the brand building process and end up (read on...)

Why Is Logo Design Important?

October 27, 2011 by  | Leave a Comment Filed under: Branding 

Logo design is the key to branding your business, plain and simple. There is nothing else as effective as a well-done logo that has been carefully thought-out and tastefully designed. This is because a good, well designed logo will remind people of your business or product as well as of your (read on...)

How to Use Your Personal Appearance As Part of Your Business Branding or a Marketing Tool

October 21, 2011 by  | Leave a Comment Filed under: Marketing 

Can this be you? You’ve spent a ton of money on your marketing materials-your brochures, business cards, website. You want them to be just right. You fuss over every detail. You put all your energy into your products or services including the planning, the design, the execution, the (read on...)

6 Online Business Branding Strategies That Work

October 13, 2011 by  | Leave a Comment Filed under: Branding 

The reign of TV, radio, and newspapers as business branding platforms is over. Make no mistake about it, they are still very effective but they no longer rule the marketing and promotion industry. There is a new kid in town and that is the internet. During the last decade, internet marketing has (read on...)

How To Choose The Right Logo Design

October 8, 2011 by  | Leave a Comment Filed under: Branding 

When the time comes to select your perfect logo it is essential to keep in mind the role your logo design should play in promoting your business enterprise. Another thing to consider is the impression your logo could give your customers and the importance of ensuring it is the correct (read on...)

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