3 Ways To Brand Your Business

July 10, 2012 by  | Leave a Comment Filed under: Branding 

Today, many entrepreneurs have taken advantage of what the social media such as free-hosting blog sites, Facebook and Twitter has been offering them in order to make their brand known to the world. However, branding does not simply address your business; as the entrepreneur, you also need to come (read on...)



Why Branding Your Business Is Much More Than Creating A Logo

May 16, 2012 by  | Leave a Comment Filed under: Branding 

When people think about a brand often the first thing that comes to mind is the company logo and perhaps a tagline. However, your business brand is much more than your logo. It is a critical part of your marketing mix and done well will shout out to the marketplace at every touch point so that (read on...)

Icons For Small Business Branding

May 16, 2012 by  | Leave a Comment Filed under: Branding 

The KFC Colonel. Apple’s Apple. TD Bank’s Green Chair (for my Canadian friends). These are three different kinds of powerful icons that these big businesses use in their brands. Let’s examine how they’re using them and what they do for them – and see how we can use (read on...)

What It Takes to Make a World Class Global Brand

January 26, 2012 by  | Leave a Comment Filed under: Branding 

Your content requires some measure of active brand recognition, identification found within the words of your articles that capture the attention of search engine crawlers, so they can put your article on the top page of the search engines, and still captivating the reader with enough interest to (read on...)

Use Your Senses to Brand Your Business

December 16, 2011 by  | Leave a Comment Filed under: Branding 

What does Starbucks, Dunkin’ Donuts, McDonald’s and BMW all have in common? Name Recognition and Brand Awareness! As soon as you hear one of these names, your senses kick in and you imagine that you smell the coffee, or can taste the fresh, soft donuts. Your stomach growls for French (read on...)

Putting Your Brand Before Your (Marketing) Plan

December 1, 2011 by  | Leave a Comment Filed under: Marketing 

Most small business owners I talk to simply don’t have a marketing plan. I read a statistic somewhere that said in actual fact 95% of small businesses don’t have one. However, what’s more worrying is those that do, haven’t always thought it through and are spending money (read on...)

Branding Your VA Business to Stand Out

December 1, 2011 by  | Leave a Comment Filed under: Branding 

Do you ever feel a little bit intimidated about your business when you consider all the other VAs that seem to be out there? Do you think, “I can never be as successful as they are? I don’t know if or how to compete or stand out?” If you answered yes to these questions then, (read on...)

Brand Development Benefits

November 17, 2011 by  | Leave a Comment Filed under: Branding 

When you brand your business you create something like a slogan or a catch phrase. Mainly this is important when it comes to marketing your business. There are three major ways in which brand development can benefit your business. No matter what economic adversity any business finds itself in, a (read on...)

How Your Logo Design Affects Your Business Image

October 8, 2011 by  | Leave a Comment Filed under: Branding 

They say first impressions count and when it comes to your business you will want your customers first impression to be the right one. This is where your logo design comes in because it will be the first thing potential customers will see when considering your business and the products or (read on...)

Business Cards – The Importance of Good Design and Business Branding

September 24, 2011 by  | Leave a Comment Filed under: Branding 

Business cards remain an important part of our business lives, despite the digital revolution. Sure we can exchange details on our Blackberrys or iPhones, but a card represents more than just our contact details. Business cards are an essential piece of our business brand, using color, graphic (read on...)

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