Does Your Advertising Make This Basic Mistake? Most Ads Do
Have you ever looked at most advertising? Really looked at it and thought about what it says? When you’re thinking about marketing, advertising, and sales, there’s only one person who really matters: the customer. But look at most advertising and you’ll see that it’s all (read on...)
Crowd Source Your Marketing Projects
You are the proud owner of a new business that desperately needs to get the word out about its product, so you decide to initiate a number of marketing plans. You decide that you need a new brochure, a new logo, and new packaging designed, but get anxious when you realize that just to design the (read on...)
Overcoming the ROBO Online Buying Mentality
Research Online, Buy Offline – ROBO – the term initially coined by Yahoo! To describe the behavior of surfers who are using the internet to research products but then buy them offline on Main Street. This is the major obstacle for online retailers (etailers) looking to maximize sales (read on...)
Don’t Get Caught Without One of Your Business Cards
Conducting and growing your existing business can always be done through networking. You can stand and hold a two hour conversation with a potential customer at a restaurant; however, if that customer doesn’t know how to contact you, then you just wasted your time and theirs. This is why (read on...)
Three Sure-Fire Ways to Cultivate Positive Business Relationships
As a small businessperson, you have no greater leverage than the truth.John Greenleaf Whittier All lasting business is built on friendship.Alfred A. Montapert In the current economic climate, more and more people are looking at ways to create a little income on the side. Yet income creation is (read on...)
Marketing – Investment Or Expense?
If the IRS had it way, every dollar you spend on marketing would be classified as an investment and subject to amortized deduction versus a lump-sum deduction. The argument does have merit and until the tax laws change, you have a governmental stimulus package of your own. The difference between (read on...)
How to Influence People & Totally Put Them Off Doing Business With You
I received a phone call the other day from an advertising representative who had got my number via our website. This gentleman was calling to tell me about a fantastic opportunity he had to offer for the special EBACE (European Business Aircraft Convention & Exhibition) edition of his (read on...)
5 Things to Consider When Building a Powerful Brand
In today’s world, it takes a strong, branded identity along with a memorable customer experience that generates a good buzz to keep the brand going and the profits flowing. The goal of every business owner is not just to create satisfied customers but to create the WOW experience that leads (read on...)
Looking For Leads in All the Wrong Places
It All Begins the Same Way – Whether these are walled-off departments in your organization or two guys across the hall, the process begins the same way: someone needs to find the leads! Back in my AT&T days, we had very clear demarcations in our sales force. There were hunters and (read on...)
Building Confidence in Your Business
To succeed in any business you need to infuse it with confidence. Here are the 7 “Be’s” of building confidence into your business. 1. Be BoldMany people never get a new business off the ground, or grown to any real extent, because of insecurity or a lack of self-confidence. If (read on...)