Using Every Door Direct Mail Postcards For Advertising

July 10, 2012 by  | Leave a Comment Filed under: Advertising 

The Every Door Direct Mail (EDDM) Program has introduced a new outlet for business owners to advertise in their local communities. There are many great flyer and postcard options available. The best way to utilize these materials to their fullest is to understand your audience and know what offer (read on...)



Tips to Increase Profits – Spend a Week Asking Why?

July 10, 2012 by  | Leave a Comment Filed under: Management 

My favourite question is “Why?” It gets right to the heart of things – even those things that you take for granted. Kids ask it all the time – much to the irritation of their frazzled parents, who suddenly question the basics in life again! Sadly though, it’s a (read on...)

Marketing – How to Track Conversions By Telephone

July 10, 2012 by  | Leave a Comment Filed under: Marketing 

Conversion tracking is the process by which you can associate conversions (the completion of a certain action) with specific visitors that arrive at your website. In a general sense, conversion tracking also applies to offline media as well, but for our purposes in this article we will only look (read on...)

Roll Up Banner Stands and Their Advantages

July 3, 2012 by  | Leave a Comment Filed under: Marketing 

In today’s age of internet marketing, banners and posters might seem a little outdated. But you will be surprised to know the amount of publicity these traditional marketing tools generate. Among them, roll up banner stands are probably one of the more convenient and easy modes of (read on...)

Improving Sales Ability

July 3, 2012 by  | Leave a Comment Filed under: Sales 

There is something that all businesses have in common, that is the fact that they are in business to make sales. Of course, the type of sales that they make is going to differ from one business to another. Some are, in essence, going to be selling themselves as is the case with cleaning companies (read on...)

How Internet Marketers Can Use Split Testing to Greatly Improve Their Results

June 30, 2012 by  | Leave a Comment Filed under: Advertising 

Split testing is probably the single most important concept in all of marketing. At its core, this is a very, very simple concept. And perhaps that is the very reason more modern marketers don’t take advantage of it. It’s just too easy. It’s also not sexy. It has nothing to do (read on...)

5 Common Branding Bloopers You Want to Avoid

June 30, 2012 by  | Leave a Comment Filed under: Branding 

Failing to know your target marketBefore you can even think about building a brand that works, you need to know who your audience is. All too often a business will throw themselves in the faces of the public without properly assessing their target market. You can have the flashiest logo and (read on...)

What Happens When The Executive Team Gets Stuck?

June 29, 2012 by  | Leave a Comment Filed under: Management 

It’s fascinating to try and work out what the difference is between top teams that simply do okay and those that are outstanding. For the Chief Executive who may be trying to work out why the team is somewhere in between, look at how you behave yourself when the team gets hopelessly stuck (read on...)

Keep Your Team Focused On The Future With A No Self-Justification Ground Rule

June 29, 2012 by  | Leave a Comment Filed under: Management 

If you ever find that your Executive Team has become "stuck," it’s usually down to a small number of topics. One or two Directors may be holding onto some type of "baggage" from the past that somehow is taking their mind off the business future. This kind of topic can be (read on...)

Tips to Increase Profits – Live By The 80/20 Principle

June 28, 2012 by  | Leave a Comment Filed under: Management 

One of the biggest complaints amongst business owners is that there are too many things to do and not enough hours in the day. If that sounds familiar, it’s time to start living your life according to Pareto’s Principle. In simple terms, Pareto says that 80% of results are generated (read on...)

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