When Premium Companies Discount – The Brand Pays the Price, Low Cost High Volume Strategies

June 15, 2012 by  | Leave a Comment Filed under: Branding 

What happens to a premium brand when they are forced to compete on price? Should they create a secondary brand to play that game and keep the first brand as an alternative to differentiate with their high-en clientele? Well, this is a serious issue, and many a company, corporate, or premium brand (read on...)



Why Is It Important for a Business to Aggressively Protect Its Brands?

May 16, 2012 by  | Leave a Comment Filed under: Branding 

What is a brand? A brand is any name, logo, symbol or design that consumers in the relevant marketplace associate with a particular source. Some brands are very old, and have been used in commerce for many decades. As such, they have become iconic parts of our shared culture, possessing relevance (read on...)

Learn How ZTE and Huawei Battle It Out

May 6, 2012 by  | Leave a Comment Filed under: Branding 

Competition is what makes a company strive to be the top most company and provide its customers the best of the best product and services. in a world that is driven by competition, the consumers too get confused and don’t know which one to go for. Therefore one has to do a little homework (read on...)

The Branding of a Media Event to Shape Public Opinion

April 10, 2012 by  | Leave a Comment Filed under: Branding 

In the world of marketing and branding it is all about bringing emotion to those involved. Making it personal, giving them something to bite into, to call their own. Once you have that buy-in you have successfully captured their individual essence, which indeed is what branding is all about. You (read on...)

Brands Are More Than A Logo

February 17, 2012 by  | Leave a Comment Filed under: Branding 

Brands and logos; are they synonymous? A person that isn’t business savvy might say that they are, but for your business to be successful, it’s important that you understand the differences between these two words. A logo is a picture or special colors and fonts that you recognize (read on...)

The Way We Buy Media Is Changing for Good

February 9, 2012 by  | Leave a Comment Filed under: Marketing 

Traditionally, the way brand owners buy their media has been built on a three-way relationship between the brands themselves, media owners and media agencies. However, with the arrival of various platforms and channels that are encouraging marketers to take more control of this and buy their own (read on...)

How to Harness the Power of Big Events Through Newspapers

February 9, 2012 by  | Leave a Comment Filed under: Marketing 

Research by the Newspaper Marketing Association (NMA) after the FIFA World Cup in South Africa demonstrated the power of newspapers to deliver impact for brands, and companies should look to learn from this with the number of big events coming up over the next couple of years, including the (read on...)

Food Brands Are Becoming Less Distinct and More Homogeneous – Why?

October 28, 2011 by  | Leave a Comment Filed under: Branding 

The ‘naturalisation’ of mass manufactured food and drink is creating a more homogeneous marketplace. And as a result, brand propositions and identities are becoming less distinct. What does this mean for the future of food brands – and where is it all heading? Consumers today (read on...)

Selecting the Best Type of Company Name or Product Name: Are Descriptive Names Superior?

July 8, 2011 by  | Leave a Comment Filed under: Branding 

In her book Roadmap to Revenue, Kristin Zhivago argues against arbitrary or unusual names for products and companies, claiming that sales will always go up with a name that simply describes what is being sold. “Just the other day I was trying to remember the name of a stock photo website I (read on...)

Small Business Branding for Introverts

June 28, 2011 by  | Leave a Comment Filed under: Branding 

Is your small business mainly you and perhaps a couple of employees? And are you the type of person who would rather stay home with a book than schmooze at a party? If you answered yes to both questions, you may shy away from the concept of branding, thinking either that it’s only for (read on...)

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