3 Reasons Why Your Business Needs a Logo Design

May 16, 2012 by  | Leave a Comment Filed under: Branding 

Did you know that nearly half of all new businesses fail within the first 2 years of opening? To stand the test of time, your logo design and marketing materials need to be clear, concise, and consistent to build brand awareness and stand out from your competitors. With the onslaught of start up (read on...)



Facebook Is Now a Public Company – Now It Is Time to Mend The Company’s Reputation

May 16, 2012 by  | Leave a Comment Filed under: Branding 

One thing I learned when competing in track and field and foot races was that even if you got a lousy start, that didn’t necessarily mean you couldn’t pull off a victory. Now then, if we take that lesson and apply it to business in the social networking space, we see that Facebook got (read on...)

The Best Marketing Advice I Ever Received!

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

Many years ago I attended a marketing seminar put on by a self-made marketing guru and entrepreneur. I have to admit, this was a seminar I reluctantly attended. If you are like me, I used to look at these invitations to these things as a nuisance, and not an opportunity. So, as a favor to a (read on...)

Business Success: Writing a Business Plan and a Brand Positioning Statement

May 16, 2012 by  | Leave a Comment Filed under: Branding 

No matter what the size and scope of your company, writing a solid business plan and brand positioning statement will help you. Not only will the process of writing a business plan and brand positioning statement help you carve your own path toward business success, the first will help you (read on...)

Brand Development – Understanding Your Audience

May 16, 2012 by  | Leave a Comment Filed under: Branding 

The Brand misconception. There is a common misconception that “Branding” and “Marketing” are one and the same. Although closely related to each other, they are in fact quite different from one another. The “Brand” is about setting the stage and mood, while (read on...)

4 Stages of Building Your Customer Herd: Lessons Learned From a Baby Horse

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

In business it’s more important than ever to build your tribe, or your herd. One of our mares here at the Hacienda just had a baby horse. The Hacienda is our working Spanish horse ranch. Getting the trust of a beautiful foal reminds me a lot like earning the trust of a new customer. A (read on...)

What Is Your Unique Selling Proposition?

May 16, 2012 by  | Leave a Comment Filed under: Branding 

In business, there will always someone bigger than you, who has more marketing money than you, has been in business longer than you, and who may even be able to deliver a product or service at a lower price. Your competitors may have higher internet search rankings and an army of followers on (read on...)

The Increasingly Illusive Referral

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

My family and I were sitting around the dinner table for Mother’s Day a few days ago and as it usually goes, it’s loud and everyone is talking over the top of everyone else. Dinner with the Brown family is fun. Just don’t expect to get a word in edge wise. It came to my (read on...)

Got a New Product to Sell? Get Some Tips on How to Create Demand

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

It survived the concept pitch, the drawing board, R&D, prototypes, focus groups, and testing. Now your new product is ready to launch. Whether you opt for a “soft launch” to introduce your baby to just a few markets or demographics; or a “hard launch” that involves a (read on...)

Are Your Company Values Fanciful Words or A Measurable Compass?

May 10, 2012 by  | Leave a Comment Filed under: Branding 

Building a company and brand today is very different from building one 50 years ago. It used to be that a couple of executives got together in a board room, wrote some fanciful, aspirational words on a flip chart and Bobs your uncle, the company’s values and brand positioning was (read on...)

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