Logo Shopping – Hand-Crafted Or Factory-Made?

February 22, 2009 by  | Leave a Comment Filed under: Branding 

There are numerous online logo design factories. The majority of logos fall into the category I call, “logo-strations.” They are mini logo-illustrations that describe what the business is about. Most of them are simplistic in theme and often busy or flashy in their appearance. (read on...)

How Google Got a Cool Name and You Can Too

February 21, 2009 by  | Leave a Comment Filed under: Branding 

You have to hand it to the billionaires at Google. Everything they touch turns to gold. Just look at the skyrocketing value of the company. $160 billion in three years flat. Now company founders Sergey Brin and Larry Page can afford to buy cool cars (Tesla electric roadster), hang out with cool (read on...)

What an Entrepreneur Can Learn From the Rolls Royce Mission Statement

February 19, 2009 by  | Leave a Comment Filed under: Marketing 

Rolls Royce is one of the most recognised and aspirational brands in the world. It is at the centre of their company and is core to all that they do. So how has Rolls Royce stayed at the top of its market, through recessions, depressions, wars and why is a Rolls Royce car on the shopping list of (read on...)

Turn Your Brand Into a Powerful Message

February 9, 2009 by  | Leave a Comment Filed under: Branding 

When we talk branding, we are going beyond a name, a symbol, or a creative logo. A brand is a combination of all these elements. The purpose behind it is to identify your products and services while differentiating them from the competition. Being an important asset to your company, a brand is (read on...)