In Mobile Auto Detailing They Say Image Is Everything – But It’s Not The Only Thing

July 10, 2012 by  | Leave a Comment Filed under: Branding 

Okay so, let’s say you’re in the mobile detailing business, and you have a spectacular looking rig, uniforms, and excellent brochures. You are selling image to your customers, and making their Porsches, Mercedes, BMWs, and other high-end cars look pristine. In this case, and in the (read on...)



Does Branding Really Matter for Small Business?

September 3, 2011 by  | Leave a Comment Filed under: Branding 

In its simplest definition, “branding” is becoming the business that you want to become. This means a business succeeds in creating a perception about its products or services through its message and the experience people have with that company. The goal is to build trust and loyalty. (read on...)

Emotional Branding That Connects With Clients

June 28, 2009 by  | Leave a Comment Filed under: Branding 

The ways in which you brand your business is a reflection of who you are, how you grow as an individual as well as a business, and how you market to and communicate with the public. The ways in which you market your products and services (those things that you brand) will change as you grow (read on...)