Insulate Your Company From the Effect of a Failure of Your Product

Now we can see the value of a branding investment. If Toyota ever struggled to determine the value of spending money over the years to build a brand in the competitive automotive marketplace, it is suddenly becoming clear. With the revelation that 2.3 million cars must be recalled and tested for (read on...)

Outperform the Market

In today’s marketplace a Brand is one of the very very few sustainable competitive advantages a company can own. Credit Suisse research shows an index of companies spending at least 2% of sales on branding and marketing have outperformed the S&P 500 by 400 basis points a year since (read on...)

Global Branding is Here to Stay

In the 1980s and 90s, Korean companies were not known for their marketing prowess. They were manufacturing focused and their products were often seen as low quality, or “me-too” items. Further, their marketing efforts were not coordinated globally and often focused on sub-brands in (read on...)

Protecting Your Brand – Good Advice From the Professionals

We here at Rusty Monkey took our first outing of the year last week and went along to the Technology For Marketing and Advertising showcase at Earl’s Court to learn a bit about latest development in online marketing, SEO, web 2.0 and much more. One of the most interesting things that came (read on...)

Ice Cream – A Universal Language?

The other day I was talking with a friend about the names of the so called Heartbrand, the umbrella brand that covers the ice cream operations of Unilever. Every country has the same logo, but the name of the brand changes from country to country. In Belgium I knew it as Ola, and when I arrived (read on...)

Why Comcast is Re-Branding With XFINITY?

In this analysis and opinion piece, lets take a look at Comcast and their new brand called XFINITY, the reason it is needed, and whether it will succeed. Suddenly, new competition is changing the environment for Comcast. They are one of those companies who is working hard to re-invent their (read on...)

Don’t Get Caught Without One of Your Business Cards

Conducting and growing your existing business can always be done through networking. You can stand and hold a two hour conversation with a potential customer at a restaurant; however, if that customer doesn’t know how to contact you, then you just wasted your time and theirs. This is why (read on...)

Is it Necessary to Promote Our Business?

Business is a place where updating the changes is necessary in each second. If we ignore to update ourselves about what is happening around the world, our outcome will get plummeting. It is not only the case of knowing about others, but also make others know about us. Whatever your business (read on...)

Does Your Branding Appeal to Your Target Market?

In any business you should take some time figuring out who your target market is so that you know who you are talking to when you are marketing your business. If you are just throwing marketing out there and hoping to will get the attention of someone that is interested in your product or service (read on...)

Branding Your Company

Branding signifies the term used to describe the name given to a product or a group of products that come from a particular company. The branding can be in the form of a name, sign, design, symbol or a term. These signify a particular brand and the company is identified with that particular logo. (read on...)