3 Ways To Brand Your Business

July 10, 2012 by  | Leave a Comment Filed under: Branding 

Today, many entrepreneurs have taken advantage of what the social media such as free-hosting blog sites, Facebook and Twitter has been offering them in order to make their brand known to the world. However, branding does not simply address your business; as the entrepreneur, you also need to come (read on...)



Make Your Business Stand Out In The Crowd – Be Unconventional And Imaginative

July 10, 2012 by  | Leave a Comment Filed under: Branding 

Advertising is not just about trying to sell a product, nor is it solely about developing a brand. In the competitive, global world of today, the business owner has to ‘stand out in the crowd’ as indeed anyone has to, whether they are looking for a job or trying to increase their (read on...)

A Customer’s Perception – Your Brand

July 10, 2012 by  | Leave a Comment Filed under: Branding 

What’s the “Breakfast of Champions”? Which cereal comes in a bright yellow box? Which company is associated with “Just Do It”? Cocoa Puffs cereal is aimed at what type of customer? Which car claims to be “the ultimate driving machine”? Which company is (read on...)

Online Branding – Is It Like Marking Your Cattle or Leaving Your Footprint Behind?

July 10, 2012 by  | Leave a Comment Filed under: Branding 

If we’re walking along the beach, leaving our footprints in the sand, it might be just moments before the tide would wash our tracks away forever. On the other hand, if you and I are covered-in-dirt-and-sweat ranchers branding our cattle, the mark isn’t going away anytime soon. Now, (read on...)

3 Simple Essentials for Creating Any Brand

July 3, 2012 by  | Leave a Comment Filed under: Marketing 

Whether you want to create a brand for a company, a particular product or service – or merely want to create your own personal brand built around who you are and what you excel at – the three essentials for creating a brand remain basically the same: Uniqueness, Focus, and Acceptance. (read on...)

Your Icon Brand Identity (Part 1)

June 30, 2012 by  | Leave a Comment Filed under: Branding 

Over the next week I will discuss icon Brand image projection in four parts starting with Your icon brand identity. I chose this topic because I believe that you cannot authentically project what you do not posses. Even if you do not physically have £10,000,000 you must strongly believe in your (read on...)

IT Branding: Why IT Needs a New PR Campaign

June 30, 2012 by  | Leave a Comment Filed under: Branding 

IT as a road block to business success Let’s face it, IT departments have been notorious over the years for squashing the dreams and aspirations of folks in the rest of the organization. So much so that many operations people think they hear the response “No” from IT almost as (read on...)

5 Common Branding Bloopers You Want to Avoid

June 30, 2012 by  | Leave a Comment Filed under: Branding 

Failing to know your target marketBefore you can even think about building a brand that works, you need to know who your audience is. All too often a business will throw themselves in the faces of the public without properly assessing their target market. You can have the flashiest logo and (read on...)

Simple Ways To Turn One-Time Customers Into Regular Ones

June 29, 2012 by  | Leave a Comment Filed under: Branding 

One-time customers are often given little attention by business owners. Many companies fail to recognize the reason these individuals spend money on their product. Before you toss that customer out the window think about the potential revenue you are tossing away too! A one-time customer provides (read on...)

The Effective Ways To Build Your Brand

June 29, 2012 by  | Leave a Comment Filed under: Branding 

In the branding process Recognition Building is a very complex task. You are given many alternative ways to build recognition, but you must always begin from inside an organisation and later start working towards the outside world, the competition and the customers. Corporate OverviewEvery (read on...)

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