How Does the Facebook Privacy Controversy Impact the Brand?

March 4, 2009 by  | Leave a Comment Filed under: Branding 

On February 18, 2009, I received an invitation to join a group protesting Facebook’s new privacy policies. I was a little surprised, because many of my colleagues, including the executive types, love Facebook! The popular web site provides untold opportunity for younger and college-aged (read on...)

How to Build a Strong Brand in a Weak Economy

February 27, 2009 by  | Leave a Comment Filed under: Branding 

Let’s get the bad news over with: To say that the U.S. economy is facing the most challenging economic time since the Great Depression is not an overstatement. Last week, employers shed almost 600,000 jobs. Today, 11.6 million Americans are out of work. According to the Bureau of Labor (read on...)