Break Logo Design Rules For Better Branding

June 15, 2012 by  | Leave a Comment Filed under: Branding 

Forget all the rules you know about logo design. Think about what you are really trying to accomplish. Are you trying to get attention, be memorable, stand out? Are you trying to increase awareness and boost sales? Yes, but a traditional logo does little to accomplish these goals. A traditional (read on...)

Choosing Your Brand Marketing Strategy

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

You just take a look around you and you’ll see plenty of banners, advertisements as well as offers and opportunities offered by various brands. People often wonder why businesses focus so much of their time and finance on brand marketing. However, if you want to take your business to the (read on...)

How To Brand Your Business On Twitter

May 3, 2012 by  | Leave a Comment Filed under: Branding 

Twitter can be a powerful branding tool if only you use it right. It can drive traffic to your website, opt-in page and your other social media pages, connect you with prospects, help you start conversations with potential joint venture partners, spread your message virally, and more. It’s (read on...)

Kentucky Fried Taco Hut?

April 26, 2012 by  | Leave a Comment Filed under: Branding 

Several years ago during a road trip, while trying to decide where to stop for a quick meal, one of my friends suggested “Kentucky Fried Taco Hut.” Amused, I asked what in the world he was talking about: he meant the multi-branded Yum (a holding company that owns and operates Taco (read on...)

Efficient Brand Management Secrets: How To Organize Your Branding For Maximum ROI

April 24, 2012 by  | Leave a Comment Filed under: Branding 

Your brand is the foundation of your business success, so it’s crucial to acknowledge branding as your number one ally to positioning you as the go-to expert in your field, and prioritize it accordingly. However, since everything you (and members of your team) do or don’t do affects (read on...)

How To Develop A Compelling Brand Language

April 18, 2012 by  | Leave a Comment Filed under: Branding 

A compelling and magnetizing brand language that reflects your brand essence is a must-have for any “red carpet” brand. It’s an integral part of any serious, growth-oriented brand strategy, and it’s just as important for your brand success as your brand image or any other (read on...)

3 Ways to Align the Universe Behind Your Career Success

April 15, 2012 by  | Leave a Comment Filed under: Branding 

You can call it intuition, quantum physics, faith, or just a honed and polished ability to listen to your gut as you navigate the fiercely competitive world of business. But whatever name you give it or however you prefer to explain, the fact is that sometimes there are definite signs that we are (read on...)

How To Build Your Brand Through Giving

April 10, 2012 by  | Leave a Comment Filed under: Branding 

Giving away free information serves a very specific purpose – allowing your audience to get an exciting glimpse into your expertise and self select themselves to work with you. By offering valuable gifts with action steps to implement immediately, you’re not only building a following (read on...)

How To Make Your Brand Promise Bolder With Integrity

April 10, 2012 by  | Leave a Comment Filed under: Branding 

Is your brand promise meek and kind of… boring because you don’t want to promise the world, and then fail to deliver? Are you secretely afraid of all the who-does-she-think-she-is type of comments if you let yourself really stand out? Here are 3 ways to overcome the fear of not being (read on...)

Design Wins!

April 3, 2012 by  | Leave a Comment Filed under: Branding 

In the late 1990s, there was a collegiate football team with a losing record, low stadium attendance, and a dismal recruiting program. Two years ago, that same team, the Oregon Ducks, played for the National Championship and appeared in the Rose Bowl this past season. The natural question that (read on...)