The Power of Direct Response Marketing

June 23, 2012 by  | Leave a Comment Filed under: Marketing 

Have you ever heard of direct response marketing? Ever wonder what it’s all about? Who’s doing it? What’s so special about it? The fact is to explain direct response marketing would take a multiple hour conversation. There are so many facets and details to it that even the best (read on...)

The Social Media Frenzy – Take 4 Actions to Avoid Marketing Mayhem

May 16, 2012 by  | Leave a Comment Filed under: Branding 

Are you turning your online dialogue into engaging interactive conversations? On the other hand, are you becoming a social media monger by turning your communications into a ball of confusion? Sharing content, photos, videos, opinions, blogs, advocacy or special events is part of our online (read on...)

The Best Marketing Advice I Ever Received!

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

Many years ago I attended a marketing seminar put on by a self-made marketing guru and entrepreneur. I have to admit, this was a seminar I reluctantly attended. If you are like me, I used to look at these invitations to these things as a nuisance, and not an opportunity. So, as a favor to a (read on...)

Choosing Your Brand Marketing Strategy

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

You just take a look around you and you’ll see plenty of banners, advertisements as well as offers and opportunities offered by various brands. People often wonder why businesses focus so much of their time and finance on brand marketing. However, if you want to take your business to the (read on...)

Selling Like Casanova – His First Move

May 7, 2012 by  | Leave a Comment Filed under: Sales 

Casanova is one of the best seducers in the world and when you think about selling, it’s nothing more than a seduction. If Casanova were alive today than he would be perhaps the best salesman in the world. I’m going to talk about the first thing that Casanova would do as a salesman if (read on...)

Drive Your Business Into A Niche: How To Do Niche Marketing

April 26, 2012 by  | Leave a Comment Filed under: Marketing 

Adapt and innovate are the #1 tenets of marketing. In the best business conditions, the brands grabbing the most market are those who best leverage this concept to their advantage. In a troubled economy, adaptation and reinvention may be your company’s best hope for survival. Innovate and (read on...)

Persuasive Branding – Brand Marketing Like You’ve Never Seen It Before

April 10, 2012 by  | Leave a Comment Filed under: Branding 

Most people have no idea how to create a brand that persuades…they usually just try to “creates awareness.” There is no point in creating awareness if you’re not selling. Think about Apple for a second… Apple has built a brand that persuades people to (read on...)

Build Your Brand With A Marketing Strategy

February 2, 2012 by  | Leave a Comment Filed under: Branding 

The majority of small-time online businesses do not bother with branding, thinking that the latter is only for large companies or those with a big marketing budget. However, applying the habits of a big business to your own small website by developing a brand marketing strategy can help your (read on...)

Brand Marketing – Ten Simple Ways an SME Business Can Build a Brand

January 24, 2012 by  | Leave a Comment Filed under: Marketing 

In our last article Why Brand Marketing is important we asked the question ‘Brand Marketing – why should SMEs care? We suggested you ask the following questions: – Who are you? – Who needs to know? – Why should they care? – How will they find out? SMEs often (read on...)

Why Brand Marketing Is Important

January 18, 2012 by  | Leave a Comment Filed under: Marketing 

Brand has come a long way from the days when its sole meaning was limited to cattle ownership. Today, brand is clearly a marketing expression that embodies the very essence of an organisation. Brand marketing builds your reputation and adds valuation – if you consciously build it and live (read on...)