Brand Image: How To Promote Your Home Business With Your Brand Image

July 10, 2012 by  | Leave a Comment Filed under: Branding 

Having developed a brand image, it’s important for you to embark on the continuous process of promoting your business using it. You need to communicate your brand image to the people you are targeting in your business. Your success in creating your brand awareness will depend largely on (read on...)



How To Increase Brand Value Through Design

May 16, 2012 by  | Leave a Comment Filed under: Branding 

The visual representation of a brand is just the tip of the branding iceberg, often seen almost as a separate entity from the rest of the brand strategy, and yet it is crucial for the brand image to derive from and contribute back to all the other brand elements. Visuals designed in alignment (read on...)

Brand Name: A Friend and a Fiend

May 2, 2012 by  | Leave a Comment Filed under: Branding 

A brand name’s downfall is never beyond repair. Many corporations faced this kind of tragedy. In 2009 to 2011, Toyota, one of the world’s biggest automobile manufacturers, recalled a total of 9 million vehicle units all over the world due to factory defects. It faced its biggest (read on...)

The Branding Process

March 14, 2012 by  | Leave a Comment Filed under: Branding 

The (re)branding process involves establishing a simple, differentiated and relevant meaning for your brand. One that has the power to inspire. Think about who you are as a company and what you stand for. Only after you’ve established that can you begin to think about making changes to your (read on...)

Defining YOUR Personal Brand Image

March 2, 2012 by  | Leave a Comment Filed under: Branding 

Branding, creating, and maintaining your personal image can be a powerful tool in helping you become the type of professional that you want to be. But, why would someone want to brand themselves? Think about this in the way that you would think about how to market any product. If you were to (read on...)

Smart Women Give Their Business a Marketing Makeover

January 31, 2012 by  | Leave a Comment Filed under: Marketing 

When you begin your journey as a woman entrepreneur, your most important action step is to get clients and create a “buzz” about your product or service so you can keep the business alive and get on a path to profitability. With effective marketing, your business will grow and over (read on...)

Uplevel Your Brand in 3 Simple Steps

December 29, 2011 by  | Leave a Comment Filed under: Branding 

When was the last time you checked your brand’s temperature? Is it hot or not? Does it perform well and sell for you, or is it closer to a head- and/or heartache? Here are 3 steps you can take right away to skyrocket your brand to the next level of efficiency and success… Uncover Your (read on...)

Naming an Internet Start-Up

December 10, 2011 by  | Leave a Comment Filed under: Branding 

You have a great idea for a web-based business. Better yet, you have the financial backing to see your idea through. So what’s the problem? Your business is nameless. When I started my business back in 2008 I was a young hopeful wanting to change the education industry. I thought I knew it (read on...)

Improve Your Logo Before Promoting Your Brand Image

November 23, 2011 by  | Leave a Comment Filed under: Branding 

Creating an understanding about the products and services that a company offers is the basis of developing a brand image in the marketplace. This signifies that a business must be able to build its brand image and develop an identity for itself that facilitates its potential customers to develop (read on...)

The Age of Marketing

October 29, 2011 by  | Leave a Comment Filed under: Marketing 

In this age not many businesses can survive without marketing, some businesses are even purely dependent on it, and in a way that’s what it all has become, to maintain a brand image that is so solid and so good that it becomes a part of the consumer. People are so encouraged when they see a (read on...)

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