HootSuite and Your Brand

June 15, 2012 by  | Leave a Comment Filed under: Branding 

Many brands have embarked on a social media campaign in order to reach a wider audience and effectively promote brand awareness. Of course, with so many social media accounts you need to sign up for in order to effectively promote your brand, it can be tricky to manage them all. Though you can (read on...)



Brand Development – Understanding Your Audience

May 16, 2012 by  | Leave a Comment Filed under: Branding 

The Brand misconception. There is a common misconception that “Branding” and “Marketing” are one and the same. Although closely related to each other, they are in fact quite different from one another. The “Brand” is about setting the stage and mood, while (read on...)

Marketing – The Key to Survival

May 6, 2012 by  | Leave a Comment Filed under: Marketing 

Many start up companies overlook the importance of marketing, it’s a fact. But if you are reading this article then it’s a good sign. You have realised the importance of marketing and advertising for your business and have taken the first step to implementing a successful strategy to (read on...)

Unique Business Ideas Are Not The Key to Success

May 6, 2012 by  | Leave a Comment Filed under: Marketing 

Unique business ideas are not the key to success, but marketing is! Yes having a unique business idea would significantly enhance your chances of success and tip the balance in your favour, but it isn’t the only way to being a successful business owner. Theo Paphitis of Dragons Den said (read on...)

Marketing and the Internet Relationship

April 27, 2012 by  | Leave a Comment Filed under: Marketing 

Just pull out the iPhone or any of the other hundreds of devices that allow the world to be better connected. This fast paced connectivity is a beautiful thing, knowledge is passed around like it has never been before, people are able to keep in touch with friends and it allows us to get in touch (read on...)

The Biggest Branding Mistakes To Avoid

April 27, 2012 by  | Leave a Comment Filed under: Branding 

Branding is like an umbrella; it covers pretty much everything you do in business. And, to stay dry, especially during these challenging times, it’s important to make sure there aren’t any holes in it. Obviously, the holes are the mistakes, but you can easily avoid them if only (read on...)

The Purpose Behind Online Brand Development

February 16, 2012 by  | Leave a Comment Filed under: Branding 

Brand development on the internet is a very wise and effective marketing strategy to implement due to all the competition found online! Having an internet brand allows you to rise above the noise of an ever growing online community giving you more of an competitive edge in terms of promotional (read on...)

Uplevel Your Brand in 3 Simple Steps

December 29, 2011 by  | Leave a Comment Filed under: Branding 

When was the last time you checked your brand’s temperature? Is it hot or not? Does it perform well and sell for you, or is it closer to a head- and/or heartache? Here are 3 steps you can take right away to skyrocket your brand to the next level of efficiency and success… Uncover Your (read on...)

How You Do Money Is How You Do Everything, Branding Included

December 29, 2011 by  | Leave a Comment Filed under: Branding 

Money is not only oxygen for your business, it’s also an incredibly accurate thermometer of what’s going on “behind the scenes”. Your income is the truthful reflection of your relationship with money, and since this relationship is influenced by deeper dynamics within you, (read on...)

Five Lessons Starbucks Can Teach Marketers To Convert Even the Toughest Critics

December 13, 2011 by  | Leave a Comment Filed under: Marketing 

Love Starbucks or hate Starbucks, the company has done many things right in managing its business and brand over its history, and especially since the downturn in 2008. Even I have to admit this, despite my historically not being a Starbucks fan and someone who still doesn’t truly care for (read on...)

Page 1 of 612345...Last »