Your Icon Brand Identity (Part 1)

June 30, 2012 by  | Leave a Comment Filed under: Branding 

Over the next week I will discuss icon Brand image projection in four parts starting with Your icon brand identity. I chose this topic because I believe that you cannot authentically project what you do not posses. Even if you do not physically have £10,000,000 you must strongly believe in your (read on...)

Use Your Senses to Brand Your Business

December 16, 2011 by  | Leave a Comment Filed under: Branding 

What does Starbucks, Dunkin’ Donuts, McDonald’s and BMW all have in common? Name Recognition and Brand Awareness! As soon as you hear one of these names, your senses kick in and you imagine that you smell the coffee, or can taste the fresh, soft donuts. Your stomach growls for French (read on...)