Why Media Buying Is Vital to a Company’s Growth

July 10, 2012 by  | Leave a Comment Filed under: Marketing 

For those who are at lost to the meaning of the word ‘media buying’, allow me to define what media buying is. Media buying is an advertising process which is commonly used in the attainment of media spaces set at obtaining the ideal placement for your money’s worth. It aims to (read on...)



Marketing to the Challenging Gen Y

May 17, 2012 by  | Leave a Comment Filed under: Marketing 

Targeting and attracting the Gen Y demographic is a priority for many advertisers. Developing a relationship at an early age can mean a lifetime of revenues. Before we delve into what makes them tick, take a look at some interesting stats: * They are more highly educated than baby boomers (age 40 (read on...)

Do You Need an Advertising Agency?

May 11, 2012 by  | Leave a Comment Filed under: Advertising 

I sat down to write an article on ‘Ten things to look for when choosing an advertising agency’ but quite quickly realised there is a more fundamental question to be asked first – ‘Do I need an advertising agency, at all?’ After all thanks to new technology and the (read on...)

What Can Your Advertising Agency Do for You?

May 1, 2012 by  | Leave a Comment Filed under: Advertising 

Nearly all businesses will benefit from an investment into an advertising agency. These agencies provide an opportunity for businesses to get into the public’s eye. Without it, many would be limited by the word of mouth of their current customer base. That is not always the best option even (read on...)

The Commercials Are Still Live And In Real Time

March 14, 2012 by  | Leave a Comment Filed under: Advertising 

As with any new technology that brings with it a cultural change, there are many myths and misconceptions surrounding the affect that DVR services have had on advertising. One thing that we do know for sure is that because of DVR people are watching more TV than ever before. Who would have (read on...)

Top 5 Marketing and Advertising Tips for Your Small Business

March 2, 2012 by  | Leave a Comment Filed under: Advertising 

Advertising and marketing is something all small businesses need in order to draw attention to their brands. These are five things a small business should do to help them increase brand awareness and ultimately their bottom line. 1. Blogging: Blogging a few times a week should be something all (read on...)

Advertising Agencies Can Create Brand Awareness

January 25, 2012 by  | Leave a Comment Filed under: Advertising 

A company’s reputation has to be cultivated over time and advertising agencies can create brand awareness through Public Relations strategies. Many people take a lot of time and energy to create a reputation. More than just being well known, a reputation affects the way a person sees (read on...)

Services Offered by Advertisement Agencies

December 29, 2011 by  | Leave a Comment Filed under: Advertising 

An advertising agency specializes in the creation of an awareness of different products and services. This can be done be utilizing different media such as television, radio, billboards, the web or other mediums. The main aim is to popularize a product or service to increase sales. An agency can (read on...)

The Client Is Asking About IP Address, What Do I Say?

December 29, 2011 by  | Leave a Comment Filed under: Advertising 

One of the conversations I had during my first week at a traditional advertising agency went something like this: Account Executive: The client is asking about IP address, what do I say?Me: What?Account Executive: The client is asking about IP address, what do I say?Me: Which IP address? What (read on...)

Advertising Agencies To Receive Good Discounts

October 21, 2011 by  | Leave a Comment Filed under: Advertising 

Every business or company should always have their own in-house advertising agency. Not all newspapers give agency rates, but most do, and the money you could save could add up to thousands of dollars. This is a trick that I learned only after I had spent over $250,000 one year in newspapers. (read on...)

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