Does Your Advertising Make This Basic Mistake? Most Ads Do

Have you ever looked at most advertising? Really looked at it and thought about what it says? When you’re thinking about marketing, advertising, and sales, there’s only one person who really matters: the customer. But look at most advertising and you’ll see that it’s all (read on...)

Brand Development – Why Advertising Doesn’t Work For the Small Business Owner

When developing a new brand, most entrepreneurs tend to think that advertising is the most important way to promote it and get it into the minds of their target customer. Logically, this seems like the most appropriate thing to do – after all, we see advertisements all day long on TV and (read on...)

Get Ahead of the Curve – Advertising to Personal Relationships

It is becoming increasingly evident that the mass market, lemmings-off-a-cliff advertising isn’t as effective as it used to be. Let’s look at a typical scenario. (And I know this is the case in my house, and I’m sure I’m not the only one.) If you have TiVo or DVR (read on...)

How to Influence People & Totally Put Them Off Doing Business With You

I received a phone call the other day from an advertising representative who had got my number via our website. This gentleman was calling to tell me about a fantastic opportunity he had to offer for the special EBACE (European Business Aircraft Convention & Exhibition) edition of his (read on...)

Who is the Easiest Client?

Word-of-mouth marketing is taught there as “find ways to do what you do so well and so uniquely that your customers cannot resist telling lots of other people about you.” At the Disney Parks this principle is implemented in the forms of cleanliness and authenticity. Word-of-mouth (read on...)

The Next Reality – Paying For Free Information

The New York Times is making news instead of just delivering it to its readers. Times have been hard on newspapers across the country. As the size of your daily newspaper dwindles, so have their profits. The NY Times operated at a $35 million loss in the third quarter of 2009. To shore up its (read on...)

Start Your Own Branding Campaign

Think of Donald Trump, Michael Jordan, Lance Armstrong, Oprah. When you hear those names, their faces are likely to immediately pop into your mind. You can probably describe who each person is and what exactly they do. So what do these people have in common? They have excellent branding. Through (read on...)

Earn Money With Vehicle Graphics

An often missed opportunity is the vinyl vehicle graphic. Advertising your company using vehicle graphics is a cost effective solution to your marketing budget. Brilliant for vans and trucks that are on the road all day, your vehicles emblazoned with your company logo and phone number, eye (read on...)

Stealing Market Share is the Province of the CEO

Marketing and advertising alone won’t save you. It won’t provide you with the fuel to succeed in the global competitive market place. Don’t misunderstand, a great ad campaign can provide a quick, short-lived bump. But long-term growth and market dominance requires more (read on...)

What Do You Think About Advertising?

Some people say advertising encourages them to buy things they don’t want to through misleading ideas. That is why advertising plays a major role in the competitive business in the era of globalization. There are more and more advertising in our life. We have the same experience that we (read on...)