10 Ways to Get Better Results From Your Printed Flyers

July 10, 2012 by  | Leave a Comment Filed under: Advertising 

1) Quantity. Most people start off by printing too few flyers. It is a simple mathematical fact that the more you print and distribute, the bigger your response will be. Think in thousands, not hundreds. Printing bigger quantities also reduces the cost per flyer. 2) Quality. Don’t (read on...)



Marketing – How to Track Conversions By Telephone

July 10, 2012 by  | Leave a Comment Filed under: Marketing 

Conversion tracking is the process by which you can associate conversions (the completion of a certain action) with specific visitors that arrive at your website. In a general sense, conversion tracking also applies to offline media as well, but for our purposes in this article we will only look (read on...)

How Internet Marketers Can Use Split Testing to Greatly Improve Their Results

June 30, 2012 by  | Leave a Comment Filed under: Advertising 

Split testing is probably the single most important concept in all of marketing. At its core, this is a very, very simple concept. And perhaps that is the very reason more modern marketers don’t take advantage of it. It’s just too easy. It’s also not sexy. It has nothing to do (read on...)

How Colour Printing Can Bring Your Business to Life

June 28, 2012 by  | Leave a Comment Filed under: Marketing 

Colour printing gives you an image Often, businesses will strive to save money by printing in black and white. Although this is often a cheaper way of printing marketing material and getting your business out there, it can end up costing you in the long run. If you speak to anybody in the (read on...)

New Win Win Advertising Technique For Fund Raising

June 23, 2012 by  | Leave a Comment Filed under: Branding 

HOW CORPORATE DONORS CAN RAISE MORE CHARITY MONEY THAN THEY GIVE Here’s how PR and marketing firms, and their corporate clients, can reach millions of potential customers, AND help make the world a better place by inspiring others to give even more money. In addition, the corporates receive (read on...)

Advertising: Finding a New Home in Online Media

June 19, 2012 by  | Leave a Comment Filed under: Advertising 

The social media have tremendously changed many aspects of business relations. It has become a two-edged sword in that it provided both benefits and backlashes. On one hand, it propelled business activities through the increased efficiency in communication. On the other, it downsized gains and (read on...)

Advertising Your Business Through Signs

June 16, 2012 by  | Leave a Comment Filed under: Advertising 

There is a saying that without advertising, nothing happens. The problem that many businesses face, however, is the fact that there are so many different types of advertising that are available. This is especially true now that the Internet has entered on the scene, so you not only have local (read on...)

The Flip Side Of The Internet – Marketing With Mail

June 16, 2012 by  | Leave a Comment Filed under: Marketing 

With the internet now used for just about everything from checking your e-mails to buying a new house, many feel that printed media and mail marketing have had their day. While these forms of media were once the pinnacle of communication and advertising techniques, messages can be broadcast and (read on...)

Your Social Media Marketing Is Overkill

June 16, 2012 by  | Leave a Comment Filed under: Marketing 

Social media marketing is an evolution. It’s a different way to sell things and there are a couple of things that you need to keep in mind… 1. Don’t overdo it. 2. Be respectful of your network. 3. Share valuable content occasionally. There you go. These 3 guidelines will give (read on...)

Break Logo Design Rules For Better Branding

June 15, 2012 by  | Leave a Comment Filed under: Branding 

Forget all the rules you know about logo design. Think about what you are really trying to accomplish. Are you trying to get attention, be memorable, stand out? Are you trying to increase awareness and boost sales? Yes, but a traditional logo does little to accomplish these goals. A traditional (read on...)

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