Saying It All In Thirty Seconds – Television Commercial Writing

February 4, 2012 by  | Leave a Comment Filed under: Advertising 

For children of the 80s, one of the most memorable brands of toys was Micro Machines – tiny cars that were a smash hit simply because they were way smaller that Hot Wheels or Matchbox cars. Not coincidentally, one of the most memorable series of commercials at that time were those with a (read on...)

Top 7 Reasons For Advertising

December 2, 2011 by  | Leave a Comment Filed under: Advertising 

The simple answer to the question ‘why do we advertise?’ is that either we have something we want to sell, or someone else has something we want to buy. Alternatively, we may want to give something away, seek an exchange or invite donors or gifts. We advertise, or make known, our (read on...)

A Quick Look at Modern Advertising

November 17, 2011 by  | Leave a Comment Filed under: Advertising 

Having something that you feel passionate about is exciting and deserves a forum where the appropriate candidates can acknowledge its presence. Exploring the various vehicles utilized to get a call to action message about your business’ products or services in front the right people fosters (read on...)

How Do I Stand Out From All My Competitors Advertisements?

July 26, 2011 by  | Leave a Comment Filed under: Advertising 

If you are paying attention to your marketplace, you should have a collection of your competitors advertisements, marketing pieces, yellow page ads, etc. This is basic research you should have as part of your marketing 101 toolkit. Start now if you haven’t already. Now, take all those (read on...)

Does Advertisement Really Really Work? Or Is It a Waste of Cash Flow?

July 12, 2011 by  | Leave a Comment Filed under: Advertising 

Does advertisement really, really work or are we spending or throwing good money after another bad advertisement campaign? We are bombarded everyday with advertisement from companies or businesses all over the world about different services, products or ideas claiming that their service, product (read on...)

The Future Business Model of Facebook

June 24, 2011 by  | Leave a Comment Filed under: Marketing 

The one thing Facebook has not figured out yet is how to utilize their fabulous product to make the most money, consistently and on an ongoing basis – i.e. finding the right business model. A really intriguing topic to write my very first blog about, because, in my opinion, finding the (read on...)

Advertising Will Soon Be Watching You

May 11, 2011 by  | Leave a Comment Filed under: Advertising 

Advertising is making known something that you want to sell or promote. It is a form of communication intended to induce greater consumption, sales, usage or attendance by generating interest towards a particular product, service, idea or event. This is accomplished through bringing what you are (read on...)

Promote Your Business by Buying Unique Advertisement Space

April 21, 2011 by  | Leave a Comment Filed under: Advertising 

Time and time again this has been tested and the results are without a doubt consistent with the thought. Most businesses fail in the first 5 years. this isn’t because their products and services are inferior, but they seem to forget one of the most basic building blocks of business. They (read on...)

Sales Prospecting: How Can You Organize a Successful Sales Event or a Seminar? Part 3

April 7, 2011 by  | Leave a Comment Filed under: Sales 

Part 3: Marketing your seminar. Conducting sales seminars or events is one of the most effective ways to generate new sales leads needed to boost your sales and achieve your targets. In parts 1 and 2, we explored the importance of choosing a specific seminar topic, choosing the right partner and (read on...)

Quick Tips to a Great Flyer (Marketing)

March 3, 2011 by  | Leave a Comment Filed under: Marketing 

Before I give them general tips, I’d like to stress the importance of experimentation. No new flyers are alike, and certain characteristics of your flyers may be inexplicably successful, while others are strangely ineffective. The key is to not only try different approaches, but keep (read on...)

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