Store Logo Designs From the Best Discount Department Stores Around the World

September 30, 2011 by  Filed under: Branding 

Let’s take a look at the brand marks of some of the biggest discount departmental stores in the world and see what makes them so unique and popular:

1) K-mart:
If you want your store monogram to be visible from a distance, then craft it using a big initial in a bold color.

This is what this famous chain of discount department stores has done. Their store logo is a Big letter K with the store name written in smaller fonts beneath the letter. The use of red color makes it attractive and relevant to the food industry. The lower case of the scripted company name makes it look friendly and comfortable.

2) Sears:
Their emblem has seen a lot of changes over the years. It started with a simply written black and white emblem which then gave way to a double lined name that was crafted in slightly slanted fonts in dark blue color. This emblem was crafted in all upper capped fonts. In 2004, the text was changed to sentence case where only the first letter of the name was capitalized and the dark blue color was lightened a shade. Blue color represents trust and dependability which are the company values that this store preaches which makes the current emblem perfect for them.

3) ShopKo:
This departmental store monogram has also seen a lot of changes since its origination. It started off as a double shaded text with a horizontal line separating the dark blue and red color. The new emblem consists of a black colored and straight type faced text on a white background which consists the words ‘my life, my style, my store’ beneath it. The italic effects of this slogan add an innovative touch to the trademark while the straight fonts maintain the monogram’s professional touch.

4) Target:
If your store is named ‘Target’, what better emblem can you draw then an image of a bull’s eye?

Their grocery store logo is sharp, attractive and represents the right image of the store. The image of the bull’s eye is created in red and white colors which make it easy to identify from a distance. The straight fonts in red color give it a look of professionalism and proficiency.
Their previous brand mark also consisted of a bull’s eye but that had the company name scripted over the bull’s eye image and consisted of slightly slanted fonts which made it a little complicated to understand. The previous monogram also consisted of a greater number of stripes which have been reduced to two in the new design.

For the store’s plastic bags, the logo shopping bags consists of multiple small bull’s eyes on a white background that makes it different from all other bags.

So here you have some of the best brand marks ever to be created.

Considering the knowledge that you’ve gained from above, how will you design your store’s emblem?

Jesicca Thompson is a senior graphic design consultant at logo design consultant who has more then 10 years of experience in logo and store logo for small and start up business owners. Please visit logo design consultant to pump up your business by creating a logo design.

Article Source:

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!

You must be logged in to post a comment.

Prev Post:
Next Post: