SportsCenter and the Sales Athlete

October 29, 2011 by  Filed under: Sales 

I am a veteran salesman in the Office Cleaning and Facility Maintenance industry and a long-time sports fan. Office Cleaning sales and sports – two separate worlds?

Hardly – the two are much closer than you may think.

Take away SportsCenter, brightly lit stadiums, cheering crowds and glamorous cheerleaders and you will find that the work of the professional athlete is very similar to mine. Yours, too – regardless of what you are selling or the size of your company. You might even say that we are Sales Athletes.

The fact is, business these days combines the “must win today” of football with the speed and ruthlessness of hockey – stretched out over the span of two consecutive baseball seasons: a bruising every-game-counts marathon (minus the bright lights).

If we look to our athletic counterparts the similarities become specific: Win-Loss records are indisputable; Ownership demands wins regardless of the strength of the rest of the league; Game plans often don’t work as designed; breakdowns in blocking cause you to be sacked; The bullpen blows your lead; And the length of the season wears you down. The list could go on. We have a lot in common.

Athletes deal with adversity every day – so do you and I. They overcome. So can we.

What kind of Sales Athlete are you? Are you the first in the weight room to set a good example, or do you get there at the last possible minute? Do you watch just enough film to get by, or as much as you can to get an edge? Do you work late in an empty stadium to strengthen a weak skill, or hope that the other team will not find out about it? Do you carry the rest of the team on your back when momentum shifts the wrong way, or hope for another teammate to step up?

In our world, meeting and exceeding these actions will not get you onto SportsCenter, but they will get you onto your company’s scoreboard. I’ve been a regular on mine – and it is a great place to be.

Athletes and coaches will tell you that winning is not guaranteed, but earned. The same thing goes for sales. If you want the sale, you must work like an athlete, overcome like an athlete and win like an athlete.

I have done it – and so can you. These days, we all have to.!/ScottSadlo1

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