Some Great Ways to Get Free Publicity

August 24, 2011 by  Filed under: Advertising 

While a great many businesses have an advertising budget and spend large amounts of money to promote their businesses, this is not the only way to get the public interested in what you are selling. Sometimes, the most effective ways to get publicity don’t cost a lot- they just require some creativity and a sense of humor. Here are some things you can consider to generate free publicity for your business.

Press Releases

The press release is one of the oldest publicity tools that are seeing a new life on the Internet. Even though you can spend a lot of money on services that will distribute your press releases online, there are also several services that will do a good job for free. In addition, the usual outlets for press releases- newspapers, magazines, television and radio- remain great ways to generate publicity, especially in your local area.


Gimmicks are another way to generate interest. If you have something associated with your business that is unusual or funny, it can get a lot of people to look your way, even if they’re not interested in your product at first glance. Who would have thought a pink rabbit could sell batteries, or a gecko would be a great promoter of car insurance? There is a California chicken restaurant that rarely advertises, but is recognized all over the Los Angeles area by its funny cartoon chicken mascot.

Organizing Events

Organizing an event is another way to generate publicity. You might be tempted to spend a lot of money on promoting something glitzy and high-profile, but setting up something as simple as a picnic or bicycle race can call a lot of attention to your business. People are a lot more likely to regard you favorably if they associate your name with having a good time.

Using Social Media

The Internet provides a variety of ways to get free publicity. If you are adept at using Twitter, you might be able to make your business name very prominent. This requires time rather than money. Likewise, if you can put together a funny YouTube video that goes viral, you can put your company name in front of millions in a very short period of time.

If you can think outside the box and use your creativity, you can probably come up with even more ways to get free publicity. Try to be original and appeal to the public’s sense of fun, and you might generate a lot of business without spending a dime.

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