Small Business Marketing Strategies – How Mobile Marketing Can Benefit Your Business

June 21, 2012 by  Filed under: Marketing 

The popularity of mobile marketing is increasing day-by-day, and is becoming new kid on the block. It has the potential to exceed the Internet marketing by six folds in the coming four years. Today more than four billion people use mobile phones around the world, and about 39 percent of them have smart phones. In fact, mobile marketing is set to become one of the most powerful and cost-effective ways to conduct marketing campaigns. Let’s have a close look the key benefits of well thought out mobile marketing strategies for your business.

The most important requirement for any business marketing strategy is to ensure that marketing message is clear, focused and targeted towards the right audience. In mobile marketing, your customers or prospects will receive your promotional messages once they opt-in your list. This indicates their willingness to receive marketing information from you. In marketing, this is the one big step towards a successful marketing campaign.

With mobile marketing, you can interact with your target audience, on one-to-one basis. This two-way conversation is important for understanding their needs and how they feel about your products or services. In fact, with their feedback and constructive comments, you can develop much better products in future. This also allows you to make improvements in your mobile marketing strategies, to make it more effective and responsive to your customer needs.

As a marketer, you have full control over the content of your messages, their timing (when you send them), and their frequency. This can be great when you are running a time bound promotional campaign or some discount offer, such as dinner discount coupons, discount shopping coupons, etc.

It is very important for the marketers to measure the success rate of their campaigns and receiving prompt responses from target audience is critical. In mobile strategy, you can expect a timely response from more than 85 percent of your target audience. Of course, you will have to structure your messages properly for increasing your response rate. While it is possible to launch your campaign within hours, it also allows you to monitor its efficacy in real-time, thereby allowing you to make any changes if needed.

SMS messaging is very affordable, gives quick results and is best for promoting your brand, or for bonding with your customers. Best of all, it allows you to keep your prospects and customers informed about your business, latest products, offers, and much more without spending too much of your marketing budget. This form of marketing can easily attract thousands of new customers and with a well planned mobile marketing campaign, you can take your business to the next level within your marketing budget.

Mobile marketing strategy has never been more important; learn more on our web portal.

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