Small Business Marketing – Building a Resume for Your Small Business

September 30, 2010 by  Filed under: Marketing 

What is the first thing a job seeker does when looking for a job? They make a resume. Yet most small businesses do not have a resume.

Both the job hunter and the small business have the same audience — a person who wants to hire somebody who is talented, reliable, and experienced. However, many small business owners see marketing as a complicated and elaborate process.

The process for finding new customers should not be radically different from finding a job. After all, that is essentially what you are doing.

This article will help you build a strong resume for your business. Start by following a traditional resume format. Once you have that, transfer the information into more creative formats such as a brochure, booklet, or an “Our Resume” tab on your website.

Have fun with the format, but make sure you include the information your prospect wants to know before they start doing business with you:

Number of Years in Business

The number of years you have been in business is a good place to start. If you have just started out you could focus on showing how much you have accomplished in such a short period of time.

Number of Sales/Clients

People want to buy from those who have a track record. Including the number of customers you have served can help show prospects your services are in high demand.

List of Large Clients

People want that your business has worked for companies they recognize. Provide a list of large companies or well known individuals your business has worked with.

Results Obtained for Clients

You will also want to create a list of the best results you’ve helped your clients achieve. You want to show that not only have you worked for many people, but that you’ve generated strong results for those people as well.

Testimonials from Satisfied Clients

Short 2-3 sentence testimonials from satisfied clients can add authenticity to your resume. If you haven’t been collecting testimonials, scan through your e-mail for lines of praise, and ask the person who sent it if you can use it in your resume.

Experience of Key Personnel

You should also highlight the experience you and your employees have. Don’t focus on managerial or project management experience — your customers really don’t care about that. Instead, focus on the skills your front line personnel have that will directly benefit the customer.

Awards Received

If your company has received awards, certifications, or membership in industry associations, be sure to include them in your resume.

List of Favorable Media Stories

If the press has covered you favorably, provide links to the stories, or a few excerpts that show your business in a favorable light.

List of Public Speaking Appearances

Listing past events, conferences, and industry trade shows you or your employees have spoken at helps establish your company as an authority in your industry.

List of Published Articles

Provide a list of links to articles you have written online. This gives people the chance to see firsthand the depth of knowledge you bring to the table. Large clients will want to research you a bit before they hand over large amounts of money.

For Hundreds of Free Marketing Ideas Visit the Marketing Training Center — a huge online library of free marketing ideas spanning dozens of marketing sub-disciplines.

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