Simple Ways To Turn One-Time Customers Into Regular Ones

June 29, 2012 by  Filed under: Branding 

One-time customers are often given little attention by business owners. Many companies fail to recognize the reason these individuals spend money on their product. Before you toss that customer out the window think about the potential revenue you are tossing away too!

A one-time customer provides so many benefits over a new customer. They get it. They are familiar with your product and services, you just don’t need to convince them. They have been there, done that. One-time customers also understand the type of business you are.

Start thinking about promoting your brand. One-time customers will quickly recognize your brand if they see it on a pen, pencil, grocery bag, post it note or other ad specialty item. Sometimes just getting your name out there will convince them to purchase your product again. Offering promotional products is a great way to boost customer retention and repeat business. People love free items. Even a pen.

The more you remind a one-time customer of their experience with your company, the higher the chance to get them to buy again. You leave yourself vulnerable when your business depends on new clients. Building stable, loyal, repeat customers in today’s economic environment is key. It will help maintain at least a basic level of income and keep your business alive during down times.

Another way to get one-time customers to come back and join your database is to offer surveys. Getting feedback is key. Incentive to get them to fill it out by offering to enter their name in a promotional drawing.

Give your customers something they can’t get anywhere else. Stellar customer service. Most companies sell the same products and services. Give them a reason to remember you.

Sell the experience. Make it easy to do business with you. Always have fresh, new ideas. Your customers are overloaded. Make it simple and easy for them.

Remember names of your customers and remember what is going on in their lives. It will increase customer loyalty.

Watch your ego! You are thinking well, my clients keep hiring me so I can now bring in anyone to do the work. Be very careful who you bring in – experienced staff is key otherwise you can lose that one-time customer who became a regular customer.

We all look for customers for life. You never want to lose a customer that you worked so hard to keep. Serve them well and they will reward you with loyalty.

This article was written by Patricia Desiderio, founder and owner of Patty’s Gifts and Basket LLC, Trading As: Patty’s Promotions, a promotional products / ad specialty distributor and gift company. Contact info: http://www.pattyspromotions.com.

Article Source:
http://EzineArticles.com/?expert=Patricia_Desiderio

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