Significance of Every Door Direct Mail for Your New Business

June 19, 2012 by  Filed under: Advertising 

Every start-up business needs an excellent marketing strategy to earn its way into the world of commerce. Despite the fact that making sales is the ultimate objective of each business, the first step to accomplish this is to get the word out that your business exists. Among the breakthroughs in marketing through mail is the EDDM or the Every Door Direct Mail service.

This program by the US postal service is considered as one of the most effective way of getting in touch with your clients. It uses a system wherein businesses can choose a specific target location and with the assistance of the US Postal Service, they can send in flyers directly to the mailing address of the customers.

So why should small companies use the Every Door Direct Mail service for advertising?

There are plenty of features of using EDDM, a few of them are:

People remember you more through EDDM. Even if there is a large population of people who turn to electronic mail and the Internet, with so much spam and computer viruses, people are starting to go back to the mail. People are likely to remember brochures that come through the mail because they go through each and every one; unlike in emails.

No mailing list. Every door direct mail does not require a mailing list for all the prospective clients that will be sent by mail. The post office will be sending it to everybody in the specified target location.

Low cost. The most significant advantage of making use of the Every Door Direct Mail is that, it is very affordable for businesses who are just starting out. The designing and layout of the flyers and brochures may be made by the company, so when it comes to expenses, all they have to worry is how to deliver them. Each mail/delivery will only cost around 14 cents.

Can generate sales in the long run. As soon as potential clients from the target location get the mails you have been sending, phone calls and inquiries will begin. People may not start to purchase your products immediately but when they find out what you and your company are selling the sales will begin to pour in.

The Every Door Direct Mail NYC is a great solution to promote your business especially for companies who are on a tight budget. The commercials, billboards, and magazine advertisements can come in later, but for now the EDDM will definitely give your company the boost that it desires.

Are you looking for more information on Every Door Direct Mail? Check out to get the best deals online.

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