Should My Small Business Have a Blog?

April 6, 2009 by  Filed under: Advertising 

The first thing a consumer wants to know about a product or service is the company behind it. Surely you have been asked by a prospective customer if you have a website. If they haven’t yet, then you probably built your business in a location where people still use snail mail to greet their friends a happy birthday. Seriously, we live in a world that survives on technology. This is an era of e-mails, search engines, social networking and online selling.

Having a website with a blog is a great way to take your business to the next level. Though indirectly, it sends the message that you are a notch higher than the competition. It establishes your reputation and authority in the industry that you belong to.

Your customers need constant assurance that the product you are selling is legitimate. The more the customers hear about your company, the more confidence they have in buying the product. Viola! Your chances of making a sale just got higher and a blog entry with a link to your company profile will make sure of that.

A company can exist without a blog but having one will surely give you an edge. A website with only a homepage and a product page to boast about will look like a stagnant piece of work. Anyone who visits it will be done reading all of its contents in five minutes and may never come back again knowing that they will go back to the same page with the same words written on it.

People will remember going back to your website if they know that it is constantly updated.. and what better way to update it than by writing interesting blog entries every week. A blog also gives you a mode of communication with your clients. It makes you look approachable and more accessible especially when you allow them to post comments on your entries. Some feedback may not always sound positive but that’s ok, consider it an opportunity to make better products and services.

A blog does not only benefit seller-consumer relationships but employer-employee relationships as well. The people who work for you would also want to know what’s going on around them. It will give them a sense of security within their working environment.

Setting up a blog is not exactly rocket science. If you know how to set up an e-mail account then you’re good to go. The only thing that you have to worry about is the content. On top of all these, there’s free advertising and a one way ticket to internet search engine stardom. Who doesn’t want that?

Having a website gives your company a face, a visual of what you really are as a business. Having a blog, on the other hand, gives it a voice. Maintaining a blog can sometimes be taxing and time consuming, but it will be worth it in the long run.

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