Sales Closing Techniques – Persuasion in Infomercials

June 26, 2010 by  Filed under: Sales 

There are basically two types of commercials. There are the short ones that they play in between movies and shows, but there are also the long ones that are called infomercials. The reason why they’re called infomercials is that they use information as one of their sales closing techniques. They provide you information that’s not only just stories, testimonials and other strategies and techniques they use, but they provide you solid info so that you can take an educated guess or make an educated decision on whether you should buy whatever they’re selling or not.

The great thing about infomercials is that you can not and should not be influenced by them too much. I mean, there are people that buy a lot of stuff from infomercials, but if you think at the grand scheme of things they are not as effective as they used to be compared to other media. Now, of course they are extremely effective in some situations.

The one strategy to use most often it is repetition. They repeat the same information over and over and over again, because they know that if they get into your mind, you’ll be more likely to buy whatever they have to offer. Another thing they use is the takeaways selling. Take away selling is something that they will use frequently by telling you that there is unlimited number of copies available, unlimited number off the dresses, a limited number of whenever an available for people. This sales closing techniques as I’ve mentioned before cause people to really take action because they know that once they are gone they are gone. One of the copies of the book are sold, the book is not going to be available on the market anymore.

Now, there’s also another thing they use and that is images. Now, they paint mental images but they also use regular images especially for fitness products. They show you supermodels look very nice, in order to cause you to believe that you can look as nice as well. Now, if you believe this, chances are that you’re going to buy from them, and that’s because they manage to use pictures effectively.

Now as I’ve mentioned before infomercials are not as effective as they used to be, but if you really want to be a good persuader and learn how to use sales closing techniques, it is a good thing for you to always make sure that you learn something from infomercials. After all, they pay for a long time on the air, and since they do that, the infomercial has to work at least somewhat.

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