Rewarding Marketing Ideas For Your Nail Salon

August 26, 2011 by  Filed under: Marketing 

Nail salons offer a popular service that set the perfect opportunity for relaxation, gossip and bonding on a girl’s night, and great looking nails. A well-designed marketing strategy is a great way to establish customers and build your business within the industry. Find out some of the most rewarding marketing ideas that a nail salon can apply to its business strategy.

Electronic Media

With nail studios raining over shopping centers and the ease of access to a variety of salons, an online presence is a way to set you apart from the competition. We are in the age technology where consumers research businesses for pricing, reviews, and service information before they ever walk through the door. Providing information about your salon through your own company website is a way to establish yourself as a full-service nail spa. Become a resource for information and tips by creating a blog on your website that constantly provides customer with news and updates on new nail design trends and nail health tips. Add your business and your website to online directories to make your salon more accessible to potential customers. Most directories allow for customer reviews, so promote this opportunity with your current customers to build the quality of your business.

Direct Mail

Nails require routine maintenance, and when a customer finds a good nail technician they will stick with them for life. Building your first time customers will build return customers as long as you offer a memorable experience. Mailer advertising and small print medias are an effective way to reach out to new customers. Start with offering business cards to every customer that includes their next appointment. With each business cards, offer customers referral cards. Allow your current customers to be the voice of your nail salon. There is no one better to promote your business. To reach out to new customers use mail advertising like flyers and postcards. This is an opportunity to build knowledge about your nail spa. Include a promotional offer for customers who present their flyer or postcard as away to encourage new customers to visit the salon and to see the results of your mail advertising.

Storefront Signs

Your storefront is your first impression for potential customers so design impressive window signs to be the face of your business. One-Way Vision vinyl on your salon windows can create a full-color scene of fresh, gorgeous nails, well manicured hands and feet, and a soothing foot spa. The best thing about perforated vinyl is that it is virtually invisible from inside. Vinyl lettering is a great way to advertising on partitioned windows listing your services like manicures, pedicures, nail parties, and bridal nails. Use it to include your business name and hours so your salon is easily recognized. For any nail promotions your salon offers, add a giant vinyl banner to your storefront. The large advertisement is visible from a distance like across a parking lot. Use attractive colors to draw attention to your signage and entice customers.

Michael Allen works as a Director of Marketing in Boston, Massachusetts. He has worked with both large companies and small local businesses for over 20 years. His vast experience in the field of marketing positions him as an expert in helping businesses expand by using marketing tactics.

As a seasoned expert in Marketing and Branding, Michael has worked with a variety of different businesses, including spas and salons. His experience with beauty signs covers a variety of industries, including tanning salon signs, nail salon signs, and hair salon signs.

Article Source:
http://EzineArticles.com/?expert=Michael_K_Allen

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!


You must be logged in to post a comment.

Prev Post:
Next Post: