Rewarding Marketing Ideas For Your Massage Therapy Business

August 25, 2011 by  Filed under: Marketing 

Sports massage therapy, mobile massage services, or a professional massage studio are all successful business strategies that all should include a marketing strategy that can grow your business. Your range of services, professional business practices, and massage knowledge can help to create a rewarding campaign that is sure to bring business.


Massage therapy offers a range of services from shiatsu to sports therapy to Swedish and deep tissue massage techniques. Offer your customers and potential customers a way to research the difference and choose your massage therapy clinic or services as their best choice. An online presence for your massage therapy business is the best way to recruit potential customer and establish new business. Online you will be able to provide knowledge and be a resource for those interested, you are findable through online directories, and can even incorporate customer reviews to build the respect of your business and make the choice easier for your customers. If you want to further establish your presence online, continue to build yourself as a resource by establishing an informative blog, RSS feed, and a running list of information for customers interested in the services of massage therapy.


Print advertising methods are a way to reach out to your targeted customers with promotional offers and branded advertising that both grow your customer base and your brand awareness. Your print advertising should first start with business cards that include your branding and can also service as appointment reminders. To extend your advertising opportunities, use your established customers to help by offering referral cards and a referral program that rewards the help of your already dedicated customers. Flyers and postcard mailers are another great opportunity to reach out to those who may not otherwise know about or have taken the interest in your massage therapy business. Mailers can be sent to your targeted customers with help of purchasable advertising lists and help to build awareness for your business. Although the customer return may not be 100%, it is a great way to establish your name and put the notion of massage service into customer minds.


Massage therapy is about professional business practices and expert knowledge. A professional and trustworthy business appearance can be the deciding factor for choosing your business. If you run your business out of a massage clinic or studio, your storefront makes the first impression for your business. Establish a respectable storefront using window signs that include your branding and business slogan. One way vision is a great material that adds privacy to your clinic windows and allows you to design a full-window advertisement that is full-color and impactful. Your massage business windows should emphasize your business name and branding and show the professionalism and relaxing environment your studio provides.

If you offer mobile massage services, mobile advertising is the way to go. Car magnets are a perfect solution or mobile advertising as you travel between appointments. The easy reusable advertising is a way to build recognition for your services while on the road and increase the strength of your other forms of advertising. Adding mobile advertising to your marketing strategy can turn rewards that you’d never expect. Seeing your branding and business name in all forms builds your reputation as a trusted business and in turn will increase your customer base.

Michael Allen works as a Director of Marketing in Boston, Massachusetts. He has worked with both large companies and small local businesses for over 20 years. His vast experience in the field of marketing positions him as an expert in helping businesses expand by using marketing tactics.

As a seasoned expert in Marketing and Branding, Michael has worked with a variety of different businesses, including spas and salons. His experience with beauty signs covers a variety of industries, including nail salon signs, massage signs, and hair salon signs.

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