QR Codes and How to Use Them for Your Website, Business or Blog

August 31, 2011 by  Filed under: Marketing 

QR Codes are the latest in media technology poised to take new marketing to faster, easier and more efficient levels of consumer awareness about your brand, business or blog.

A QR Code — or, Quick Response Code — is readable by smart phones and the user can easily get what they are looking for by simply scanning a code. The codes most commonly consist of black patterns arranged in a square on a white background. The information encoded can be text, a URL or many other kinds of data.

And what does that mean for you and your business? Basically these barcodes are planted in public spaces like posters or billboards. They may be in malls, busy streets, subway stations, inside businesses, on boutique windows, or on the side of buses like any other form of advertising media. They work when smartphone-equipped users scan the codes to access the coders website, blog or intended destination. Other codes can lead to commercial ads, video or other downloads. Anyone with a smartphone can scan the codes. Scanning applications are free, fast and easy ways to get information without the need to thumb-type in a URL, search the web or write down a phone number. Another advantage for both businesses and users is the immediate accessibility of the codes when they are posted seamlessly in the physical world. Rather than a destination, the QR Codes live en route to work, the grocery or any other place there is a consistency and a continuum of foot traffic.

For businesses looking to increase exposure, QR Codes can:

Create an easy, immediately accessible and trackable way of reaching your market or audience. Upgrade and modernize your business’s or blog’s image the sooner you add QR codes to your repertoire of marketing tools. Become a pioneer in a technological frontier. Contemporize your image when you replace your basic business card with a QR Code that leads viewers directly to your vcard.

Once businesses begin to use QR codes in their marketing, they can expect a higher potential for increased sales, brand awareness, and traffic. In addition, the service provides tracking devices that can quantify scanners and qualify the time of day or type of smartphone used most. All you have to do is offer a marketing message that is provocative enough for prospects to take the time to scan your code.

QR Codes have been quickly accepted with the Generation Y, techie and affluent coastal markets in the U.S. and parts of Europe. In Japan, where the technology was first introduced in the mid-90s as a vehicle parts manufacturing device, QR Codes have become a ubiquitous marketing tool.

And while the technology might seem too modern or experimental or just downright complicated to some at first glance, it should be noted that QR Codes are famously simple and uncomplicated to create, and use.

They can be created by anybody online for free.

Joshua Tukel is a list-building and marketing expert, author and speaker with over 20 years of business and marketing experience. He is Managing Member of DMJ Marketing, LLC in Royal Oak, MI. Visit http://DMJ.me where you can find many other customer creation ideas and subscribe to his blog.

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