Promotional Ideas For Salon Owners

July 31, 2010 by  Filed under: Marketing 

Salon business is a part of every people’s vanity. Most of us, specifically women would like to look beautiful every time. With the surfacing of beauty salons and barber shops, competition is very obvious. So how a salon can survive the combat of the finest? Well, there is a countless approaches on how to increase traffic in a newly started salon or those who are already existing. Read further and this piece of writing will tell you how to ace over your business opponents.

Aside from giving away just a flyer or a brochure to introduce your business, try to give some promotion or promotional item along with a brochure. Design an attention-grabbing brochure and includes a coupon on it. Coupons with discounts or free promotional product with it would magnetize possible customers to avail your services. Thus, keep in mind to highlight your salon. Its wonderful amenities, great services and state-of-the-art technology being capitalized to compliment each customer’s vanity need. Keep in mind that your business should top among your competitors.

Manage Contests. Contest are perfect wheel to advertise a business. Try fabricating contests that will permit potential consumers to survey your salon. Provide them free beauty commodities of vanity services like haircut, manicure, pedicure and a lot others as incentives. Plus, you can also add some personalized promotional products with your company name on it. Examples of contests that you can utilize and should be very amusing are hair cut and color contest or makeover contests. Utilizing these strings of fun pursuits will also promote your business.

Create Viral Videos. Viral videos are videos being passed over from one internet user to another. Make a video that would advertise your brand. Be creative in editing the video. It should have a good recall from your audience. Hence, these people are your potential consumers. Upload this video in some popular video sharing sites or social networking sites. Through this technological innovation, endorsing a brand is just a click away.

Lastly, turn away from the boring scenario of your salon. Why no get some talented workers and let them amuse the people by singing and dancing. Let funky music and your possible customers jive to the beat of your business. Brilliant idea isn’t it?

Those are some suggestions you can follow if you consider this pertinent to your salon business. Indeed, the use of promotional happenings and items are very strong advertising scheme.

Beth Loggins is a logo promotional items counselor on promotion items & custom playing cards. Read articles by Beth Loggins & learn how to market your products.

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