Promotional Giveaway – Effective Advertising Tool

June 29, 2010 by  Filed under: Advertising 

Nowadays, many companies invest on Promotional Giveaway. Indeed it is one of the most popular and cost effective way to increase your popularity. Locations such as conferences, trade shows, and business events are the most conducive settings for gift giving. These places are where your customers and potential customers gather. Your rivals are also on the scene to give you a not so fair competition. They will think of various ways just to be on that number one spot. Thus the success of your business ventures depends on how you can handle this competition.

Tips on How to Choose the Right Promotional Giveaway

Choosing the right product is not a piece of cake. It requires a considerable amount of time because it represents your company’s image. Here are some pointers you have to consider:

  • Select the products that you can sell efficiently.
  • Practical. Think of something that people use on a daily basis. The worth and flexibility of these products are the most appealing characteristics to your clients. They will serve as constant reminders that your brand is ready for service not just for your clients but also to anyone who sees them. Examples are branded pens, mugs, tote bags, note pads, desk clocks and watches, key chains, paperweights, hand sanitizer, calculators, and calendars.
  • Choose a Promotional Giveaway that will give you a large area for printing your company name and message. This will ensure legibility and will make readers take notice of them at once. Examples are calendars, organisers, stylish notebooks and sticky note pads, key chains, and apparel.
  • Relevance. Items that are germane to the type of event you are in or the type of group your audience should be a top pick. Knowing the preference your target audience is a must too. Or if they belong to a particular group or culture. For example, you can give business card holders on a business event, sports bags, or watches on a sports event.
  • Know your budget. Your products should be within your budget but it should never be cheap and of low quality.
  • What is your company policy? Knowing your company policy will guide you throughout the selection of your Promotional Giveaway.
  • Have a plan. Do this planning months before the event.
  • Choose unique products. Personalised goods are always appreciated. Your clients will have that sense of exclusivity with your custom gifts.

Promotional Products is all about making sure you are aware of the widest range of products that are going on the Web. There are so many categories for different products now, and you should be aware of all of them if you want to make the most informed decision. Promotional items are not just about pens and pencils anymore. The range of merchandise you can get your business name and logo on is just staggering. So check us out some time. We’ll put you in the right direction.

Article Source:

Matthew Zande - EzineArticles Expert Author

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