Promotional Confectionery – Sweet Strategy For Brand Promotions

June 29, 2010 by  Filed under: Advertising 

One of the popular giveaways of business trades and events are Promotional Confectionery. They are products of pastries and sweets that will surely melt your client’s hearts. Sweet treats are great gifts that every person would love to receive. They are very suitable for impromptu hand outs in conventions and trades. You can always pair these confections with your business cards.

Dress Up the Gifts

When it comes to giving gifts, packing or the “dress” of the gift is a crucial step. Here are some tips on what to do with the package.

  • Be aware of your brand. If you have a theme or a particular company colour, it should be the theme that will dominate your gift wraps.
  • Mix and have fun. The best visually mesmerising colours are from different shades. Get the right tones with a mixture of colours complimenting your theme.
  • Try metallic colours such as gold and silver. They emit a sense of elegance.

Types of Confectionery

The market offers a variety of Promotional Confectionery products. Here are some of them:

  • Rock Bars. These are very colourful candies made to your own choice of flavour. As a gift and a business card at the same time and cost effective, these are perfect promotional items. Be sure to tell your manufacturer about your preferences.
  • Mini Bag Sweets. These are filled with colourful sweet candies, all from your choice of flavours. Each bag may weigh 25 grams for individual handing. Everything is packed with transparent cellophanes with your logo imprinted in vibrant colours. Minimum orders are required and may range from 300 to 500 bags.
  • Logo Imprinted Mint Card. This admirable trade show gift gives you fresh breath options for businesses. A minimum order of 300 to 500 mint cards all fit for your company name printing.
  • Chocolate Box. Nothing can be sweeter than a box of mouth-watering chocolates. The box gives you an excellent space for printing your company name and logo. Another technique is to mould each bar with the first letter of your company or your logo.
  • Promotional Lollipops. For the young ages, your logo imprinted lollipops will be a big hit. They can come in different colours and styles.
  • Custom Fortune Cookies. Keep your customers always lucky by giving them these Promotional Confectionery goods. Get each cookie personalised with your own messages each imprinted with your logo.

Promotional Products is a business dedicated to getting your company name and logo onto as many different varieties of product as possible. The more products that have your company name and logo on them, the more exposure your business gets. Promotional Products is about advertising through merchandise exposure.

Article Source:

Matthew Zande - EzineArticles Expert Author

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