Preparing For The Worst: Common Problems That Can Pop Up When Using Trade Show Exhibits

August 31, 2011 by  Filed under: Marketing 

If you’ve taken your company’s trade show exhibits to events in the past, you know that disasters can pop up when you least expect them. Before you attend your next event, make a plan on how your business would deal with these common problems. You may not need to use your plan, but if you ever do, you’ll be glad you made one.

Sick Employees

Do you have a plan if one of your employees becomes sick on the day of the event? This isn’t an uncommon occurrence, since most companies need to travel by plane to take their trade show displays to an event and the recycled air can make some people ill. Although it can be a little more expensive, consider bringing an extra employee. Think about the bare minimum number of employees you will need to work your trade show booths and then add one more. If this isn’t an option, due to budget restraints or staffing demands back in the office, make sure to pack a thorough first aid kit. Include items like over the counter painkillers, medicine to settle the stomach, cold medication and bandages in case of minor cuts and blisters.

Missing Or Torn Graphics For Your Trade Show Displays

There’s no bigger trade show exhibits nightmare than getting your trade show booths up and realizing that some of your graphics or promotional materials are torn or missing. If this happens, it’s important to have a backup plan because the last thing you want is an empty display frame with nothing on it. To prepare for this scenario, research where the nearest copy shop is in relation to the event venue. Pack a spare set of promotional materials or have your graphics on a disk or USB drive so you can take it to the copy shop and get replacements made up. You may not be able to get the graphics printed on the same high-quality materials as the ones that did originally go on your trade show exhibits, but you’ll be able to temporarily make due on short notice.

The Electrical Outlet Is Missing Or Not Working

If you requested electricity for your trade show exhibits, most of the time you’ll get it. However, it’s possible for outlets to stop working or blow a fuse. If this happens, find the event coordinator. This person is responsible for making sure the entire event goes smoothly. If you’re unable to find the event coordinator, most venues have a central help desk. The people working here should be able to help you.

If you’ve asked for an electricity connection and there isn’t one, ask a neighbor if you can use one of theirs. It’s a good idea to have an extension cord and some duct tape packed in your bag to help with this. Because a loose cord is a trip hazard, use the duct tape to keep it tacked down on the floor. You may not need the extension cord or the tape, but if you do, you’ll be happy to have them.

Preparing for the unexpected doesn’t have to be difficult. Just make sure to pack extra materials like extension cords, tape, a first aid kit and extra copies of your promotional materials and you’ll be well on your way towards a successful event.

Chris Harmen writes for Skyline Event Services, a company that sells Ohio trade show exhibits and Ohio trade show booths. If you’re looking for trade show displays in Ohio, Skyline can help.

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