Posters: An Important Part Of The Marketing Process

June 21, 2012 by  Filed under: Advertising 

Is there still a valid space for posters in a company’s marketing plan? The results suggest that this option is still viable and may produce unexpected results. Everyone is looking to get the attention of consumers. While social media, websites, and other online devices are being used, don’t overlook the important role that paper still plays.

Stand Out From the Rest:
When a company’s advertisement is posted online, it is set up to compete with several other different advertisements all at the same time. It can be overwhelming for a consumer to come to a give page only to find a variety of companies seeking out his or her attention. In some instances it can backfire with a customer refusing to check out any of the advertisements and quickly moving away from the page.

Posters tend to take up a lot of real estate and they have much less competition on any given wall. Here the information stands out and has the opportunity to capture a person’s attention. Depending on the size of the poster and the contents, it is possible to draw in people that are merely walking or driving by.

Making the Less Popular Choice:
As everyone moves to get the word out about their businesses online, there are fewer companies utilizing posters. This means that people who choose to stick with some of the more traditional marketing outlets become front and center as the others leave. It is becoming more unusual to see a poster for a company or sale, and so when someone walks by one, he or she tends to notice it.

Get Everyone’s Attention:
Companies spend millions of dollars every year searching for their target audience. They want to know exactly who will buy their product or use their services. Some advertising and marketing needs to be directed to this specific group. Posters on the other hand are visible to everyone. This means that a person that may not have fit into the ideal demographic still has the opportunity to come in and participate in the sale. Instead of a small and specific group, a large group is included. The cost is the same but any number of people can walk by and make a purchasing decision.

Marketing sometimes requires that a company take a risk. While you want to reach out to the right people that are more likely to buy your product or service, don’t overlook the opportunity to put out posters that stand out from the rest, have more room to shine, and get the attention of a large group of people all at one time.

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