Poster Printing in the Digital Age

March 31, 2009 by  Filed under: Marketing 

There was a time when poster printing was time consuming and expensive. What may surprise some consumers is that it was not all that long ago when this was the case. Over the last decade or so, changes in technology, especially computer graphics technology, have allowed consumers to get into poster printing process themselves.

One of the main reasons consumers can now do much of the work when it comes to poster printing is due to the various types of software that is currently available. In the past, when offset techniques were the norm, experts had to be used to draw up the design, set the presses, apply the colors in such a way that they did not bleed into one another, and then run the presses. The process was labor intensive and time consuming, and that led to it also being rather expensive.

With today’s new technologies, even novice users can create their own designs and do their own poster printing right from home or office. But before you jump into your project, take time to consider some important factors. Here are a few tips to help you get started:

Planning Is Important: While it may be fun to sit down and design your project from thin air, many others prefer to sketch out their idea before they begin the actual computer design process. You can do this on paper, with nothing more than a pen or pencil. Sketching out your idea before you begin the poster printing process lets you see the whole picture and allows you to make additions and deletions easily.

Size Matters: In the world of poster printing, size matters. This is one time where bigger may not always be better. Of course, there are those occasions when you simply need a big product, such as for banners, but don’t assume that you have to use the largest size available in the software template at all times. Use a size that fits the design and the purpose of your project.

Poster Printing Materials: Your project will eventually need to put onto some type of media. This might be paper or some form of laminate. It is often a very good idea to check on the availability of the chosen media to ensure that you will be able to get it and at the size that you need. You will also want to check on the cost of the media.

Use the Pros: If your poster printing job is complex, or if you simply do not want to go through the creation process yourself, you can visit local or online sources that can help you with your poster printing tasks. This is especially useful if your project is large, again, using banners as an example.

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