Postcards-Inexpensive But Ideal Marketing Materials

March 31, 2012 by  Filed under: Advertising 

It’s easy to neglect a marketing campaign. With the things to do and the bills to pay, the marketing plan is often placed on last minute decisions. However, the importance that marketing plays in generating revenue should be enough reason to make it a priority. After all, everything else you do in business is an expense, so marketing shouldn’t be anything different.

A well thought out and strategic marketing plan will help you sell your products or services to the right audience. It will keep you on track and help you increase your revenue. Without it, your marketing efforts will be weak and unprofitable.

A successful marketing effort should not be expensive. Even with minimal investment you can effectively carry out a winning campaign. You don’t have to compete with the big guys if you are only trying to market a small business. You don’t have their budget, so you might as well invest in simple but effective marketing materials.

It’s easy to get swayed on Internet-based marketing strategies in today’s electronic world. It’s the latest trend so you might as well go with the flow. But don’t easily jump into the bandwagon. Although online marketing is cheap, quick, and easy, you still have to consider if it is applicable for your small business. Do you think your target customers will patronize your online ads? Are they even online? If not, it will be to your best advantage if you stick with traditional forms of marketing. Why don’t you start with postcards?

Yes, the postcards we have all come to love are still ideal marketing tools today. Print postcards and you are sure to keep your business in front of people. But for a successful postcard campaign you need to strike a balance between design and copy. Consider these pointers to do this effectively:

– Stay focused. This means your design, offer, and message should work together. One wrong element and the entire postcard will be compromised. Whether it is an unclear message, pointless message, or flat offer, they will all affect the effectiveness of your card.

– Opt for an oversized card. If you have enough budget, you can decide to create big postcards. Instead of going for the 4 by 6 card, you can go bigger. This will assure you that you card don’t get lost in the mail.

– Use color. Black and white cards are a thing of the past. If you want to draw people’s interest, you have to print your cards in attractive colors. Be sure to use the right colors so the right image is conveyed to your target audience.

– Provide several ways for people to communicate with you. Aside from giving them your email, be sure to include your phone numbers, mailing address, social media accounts, websites, and other communication channels. This will help your customers reach you quickly.

– Send your cards consistently. Don’t stop after just one mailing. People have to at least see you seven times before they will make an action. If you do only one mailing, you can’t expect people to remember you. It will help if you include time-limited offers on your postcard template to create a sense of urgency.

When done well, postcards will help you widen your market reach and gain new customers. Don’t forget to include these cards in your next marketing campaign.

For more information and inquiries about the article feel free to visit: Print Postcards and Postcard Template

Article Source:
http://EzineArticles.com/?expert=John_Ray_Daniels

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