Postcard Marketing – Important Notes

February 21, 2012 by  Filed under: Marketing 

Postcard marketing is one of the most effective yet affordable ways to reach out to your specific audience. If you make the right strategies in a right way, your small investment can bring highest yield. The new computer printed postcards are easy to budget and look eye-catchy. Beautiful postcards can get the attention of targeted audience at a glance. So, it is very crucial to make postcards attractive by using right strategies. Here are few things that can help you to make your postcard perfect to get the attention of your targeted audience.

Define your postcard marketing goal

First, define the goal. You should have a goal before you start working on your postcard marketing campaign. There are many common types of objectives to consider such as increase returning customer sales, website traffic generation, new lead generation and attract attendance for the new location, product or service. Just focus on your purpose/objective to ensure the success results.

Identify your audience

In marketing your business, the second rule is the identification of your targeted audience. This is a great way to generate best response. If your product is for children, then design your postcard in such manner that can attract parents as well as children. Think about your goal. Are you targeting to new customers? Are you offering new services to your targeted audience? Are you launching new product or changing your store location? These types of questions will help you to find out, what type of postcard you need to design and who should be your target audience.

Massage your message

Your postcard message should be strong enough to capture your reader’s attention. Keep the message short and use simple yet attractive words. Simple and short message can create higher impact. People are busy. They don’t have time to read your long and difficult postcard message. That’s why you need to focus on a catchy headline and a strong short message. It is also better if you offer them any gift or discount on certain range of products. The offer should be limited in time, this way your targeted audience will go into rush and come to you. Be sure you have used the right time for the offer such as New Year, Christmas or Easter. These are the days when people are looking for the best rates. Once they come to you, you will need to impress them with your services so that they could come to you again and again.

These are the some important notes that should be in your mind before you start the new postcard marketing campaign. Best of luck for the next postcard marketing campaign!

Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of postcard marketing customers all over the U.S. with his work at SonicPrint. can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program.

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