Portable Displays For Business – How to Pick the Best One

May 28, 2010 by  Filed under: Advertising 

The right portable display can boost sales and marketing performance. At any given trade show, for instance, each display will receive any where between 100-200 people per day of the event. Surveys report that more than 4 out of 5 of these potential clients have some kind of purchasing power. With that in mind, an impressive portable display in the hands of a charismatic employee can bring in a substantial amount of revenue and contacts.

While corporate representatives and entrepreneurs are familiar with the message they want to communicate to onlookers or interested clients, they are not always aware of some of the more pragmatic concerns of purchasing a portable display. Cost can be a large issue, as the national average fluctuates from around $100 to $150/ sq. ft. Being surprised at the expense can lead to making hasty decisions, such as purchasing from an untrusted source or buying a product that does not come with an unconditional guarantee/warranty.

There are plenty of imports, which may be tempting because they are less expensive as an upfront cost than many domestic companies. However, most of these lack any guarantee, implying a lack of confidence in the durability of the product, which is a primary concern for companies that plan on attending multiple promotional events with the display. The host of unforeseen catastrophes that can occur on the road make an unconditional guarantee necessary, not only for peace of mind, but for a larger ROI. For this reason, renting for two or three years is often a better idea than opting for a cheaper product.

By the same token, businesspeople should consider the entirety of the company three-year or five-year plan when approaching a design company. By doing so, one ensures that the promotion will continue to accurately reflect company goals. Many types of portable displays, such as modular display systems, are built with the capacity for multiple configurations and future add-ons; however, when the original artifacts purchased demonstrate a deep understanding of the business model and core values, the lifespan of the exhibit increases, along with ROI.

Most often, these modular display systems are seen in small industry events, where an impressive setup can have a large impact on the amount of site traffic. Additionally, they pair well with technology-based companies. Implementing frugal use of materials with largely collapsible stands and frames, modules represent a powerful fusion between aesthetics and science. The complex, three-dimensional design can send a pervasive message about company efficiency and consumer focus.

Display Group, for example, has created a number of inspiring setups that give the modular display a real workout. Incorporating graphics into various panels, banners, and walls that can be set up in a number of different configurations, some displays are even arranged to hollow out private conference areas. As is customary of the type of display, the observer’s sense is that of looking at the modern version of the handheld map, which may be folded neatly back into a simple, convenient shape after use.

Custom booths, on the other hand, are typically found in large exhibitions and trade shows. It is reported that, on average, more than four out of five attendees at these events have buying power. Perhaps due to the trade-show tradition, perhaps because of the preponderance of competition, custom booths, although bulkier and less customizable than their modular counterparts, do give an appearance of solidity and entrenched success, which appeals to buyers with an overwhelming number of options.

In order to decide on the type of portable display that would be ideal for its use, it is advisable to first consider the locations where it will be exhibited and how it will travel from one venue to another. To that end, there are a number of factors that come into play, including bulk, size, weight, and the variability of configurations. Multiple configurations becomes extremely useful, for example, if planning on attending a number of starkly different venues, as specifically designed panels may be added and subtracted for each different location.

Another simple way to hone down the possibilities is to consider the number of promotional employees who will be traveling with the display. A single representative who plans to fly to promotional events across the globe would most likely need a pop-up display, as many of these collapse to the size of a large piece of luggage, weighing less than fifty lbs. for convenient air travel.

Display Group is a corporate event and portable modular display company located in Detroit, Michigan. Founded by Rick Portwood in 1991, they have been consistently delivering event decor and theme setup for quality corporate events in Michigan.

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