Picking Your List Provider – The Factor of Quality Lists

June 29, 2012 by  Filed under: Marketing 

If you have an increasing demand for business leads, then turning to a provider that can give you what you need is essential to keeping your business afloat. However, picking a good one to keep your pipeline filled with good business contacts and leads is a challenge in itself as the market is already teeming with companies eager to sell themselves to their prospects and would-be buyers. So when it comes to buying leads and business lists, finding the right company that can generate the type of business leads you need does indeed become a daunting task.

When a scenario like this pops up, you’ll need to know what qualities make for a good list provider/business database provider. And as said, there are already a lot of them going around so partnering with the right one that can meet most, if not all, of your needs is critical to your company and marketing campaign. So, here are a few things you can go over when looking for a good list provider.

Well-Profiled Business Contacts, Privacy Compliant Lists –

How a list provider does their data profiling plays a big role in choosing one. This is because how they do their data profiling in itself attests to their capabilities in generating the business leads they have on their business lists and business database. A good provider always makes sure to obtain all the relevant information of their business contacts, making sure to also keep to keep their lists clean of items that have breached privacy policies of each locale that each lead belongs to. For instance, Canada is a country that does not allow telemarketing to hospitals. If you have a telemarketing campaign and happen to stumble upon a lead that did not get filtered out then you may not like the end results of that single call, be it accidental or not. That being said, a good provider is one that does quality lead generation, takes down all the relevant information about each business contact, and of course, one that adheres strictly to laws and privacy compliance.

Lots of Targeted Lists –

You’re a business and that means you’ll be doing a lot of targeting to various fields of industries where you know your products/services are well-marketable and needed by others. So, when picking a list provider, you’ll be wanting one that is capable of creating and has a lot of targeted lists. But more than just different industries, you’ll also want one that has lists targeted to different countries. If you plan on breaking into foreign markets then a lists targeted by country are a big help to the efforts of your campaign. Good list providers can even provide you with lists that target different professions and industries, such as CEO’s, lawyers and accountants. This gives you more avenues to traverse and an even more due to an even more accurate targeting mechanism, allowing you to get to the people you really want to be in contact with.

If the list provider you are scoping out can meet these factors, then you’ll be assured of high-quality business lists. However, there are still a lot more things you should consider before you actually start doing business with them. After all, it never hurts to do a little more research to ensure a good deal.

Alice Clark is a sales and marketing consultant specializing in business contact database management. Alice invites you to visit http://www.contactdb.com/ to learn more about business contact lists and databases.

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