Personalised Carrier Bags Are a Part of Our Reality

May 31, 2010 by  Filed under: Branding 

Personalised carrier bags have become a part of our reality since we all use them in everyday life. Giant malls, small retail stores, chemist’s shops, and roadside canteens – they all give out plastic or paper bags with their promotional message on them. And no wonder: it is an extremely effective method to popularise one’s business, to get noticed and become recognised.

There is hardly any other promotional item which would ensure the same level of brand visibility: a carrier bag offers a large area for your advertising message, and there is no need to restrict yourself to putting only one or two components of it. With personalised carrier bags it is possible to inform your target audience about your company’s name, logo, contacts, slogan, email address, web page, price lists, list of products and services and so on. You can even place a map in order to show the location of your shop, office or restaurant.

Naturally, a wise business owner would not waste a single possibility of spreading a word about his or her company. Giving out plain carrier bags without any image or text on them would be a waste of recourses, in spite of the fact that they cost less than personalised ones. On the long run, that additional amount of money you spend on customisation will ensure the recognition of your company in the consumer world. Therefore, you can expect to boost your sales, and this is exactly what a business owner wants as a result of his or her marketing strategy.

One of the biggest advantages of using personalised carrier bags as advertising tools is the fact they are frequently used by people from all the social spheres, of all ages, without limitations to professional field and personal preferences. When a person goes shopping, it is inevitable that he or she will end up carrying the products in one of the promotional bags.

Of course, more and more people become environmentally friendly these days, and this attitude reflects on their choices. Very often they refuse to take plastic bags in the malls, markets and stores in order to reduce pollution. But this is not a threat to a branded bag. There are lots of options for staying ecologically friendly and promoting your company be means of personalised carrier bags. Paper bags, recyclable or canvas bags works perfectly well and could be a nice alternative to using plastic.

Paper bags are the cheapest, but very rarely they will be used more than once. Canvas bags would be the most expensive, but they are extremely durable and strong. And it is important to keep on mind that the longer your bags will last the more beneficial it would be for your company, simply because a larger number of potential clients will come to recognition of your business.

There are many uses for these bags in the course of your marketing campaign: personalised carrier bags can be given as freebies during trade shows and exhibitions, or they can be a free addition to the purchased products, or perhaps they can serve as a part of a nice corporate gift.

For more information on Personalised carrier bags visit Here you will find more articles and tips on marketing items as well as a Quick Quotes form where you can conveniently submit your request in one form and get responses from multiple suppliers so that you can find the best price and promotional items for your marketing needs.

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