Paper Selection For Brochures Explained

June 29, 2010 by  Filed under: Advertising 

One big thing that you will need to decide about brochure printing besides which brochure templates to use is the paper choice. The paper selection is a big part of brochure printing because it will determine a lot about the look and feel of your custom brochures. In this guide, we will explain to you the different aspects about paper selection for brochure printing. Hopefully by the end of the article, you should be wise enough to choose the appropriate paper options for your bout in printing brochures.

• Paper weight – The first big aspect of paper selection is the paper weight. The paper weight directly relates to the weight of the paper (of course) as well as its overall thickness. The thicker the paper material, the heavier it gets. If you choose lighter, thinner paperweights, typically you will get lots of savings in printing, but usually those brochures will flimsy (dropping down upon itself) and get torn away faster when exposed to moderate to harsh environments. However, if you choose something thicker and heavier in terms of paper materials, then you will have tougher custom brochures that really last. So try to see which kind of paper weight option appeals to you.

• Paper texture – The second big aspect about paper selection is the paper texture. The texture of a color brochure basically involves the precise material that the color brochure was made in. There are rough textures for cheap brochure printing, smooth textures for special brochures and a multitude of patterned textures that help make the brochure look like it was made of something else for marketing. You just need to choose the appropriate texture that matches your theme and design to make your color brochure more perfect.

• Paper finish – It is also important to know about the paper finish when it comes to brochure printing. Sometimes you will have the option to add a certain kind of paper finish to your color brochures. This can be a water resistant coating, glossy coats for that shiny effect, and any other finishes to make your color brochures tougher and look better. Knowing all these is important, especially if you are creating brochures for long marketing campaigns where changing conditions can affect the quality of your color brochures. It is best to spend on protective finishes for brochures in tough environments while you go for more impressive coatings and finishes to make the color brochures more appealing.

• Paper Source – You might also want to know about the source of the paper used for brochure printing. While most would be comfortable with any old standard paper materials from the paper mill, other people are now more green conscious and would want to use paper that comes from more sustainable sources. Today, you do have the option to use recycled paper materials to get a more environmentally friendly custom brochure.

You also have options to source your paper from sustainable forests that take care and farm wood that is healthy for the environment. So ask your brochure printer about the sources of your brochure printing paper materials. You might be interested to know how you can help the earth, even it is with simple a simple task as printing brochures in an environmentally friendly way.

Those are the things you really need to know about in selecting the paper material for your color brochures. Hopefully now, you can choose a little bit more competently with the custom brochure’s function and design in mind.

John Ray Daniels is a specialist of brochure printing and is also a web designer. He is knowledgeable in printing and continues to support the developments in the field to help out companies in their business marketing needs.

For comments and inquiries about the article visit: brochure templates and brochure printing

Article Source:

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!

You must be logged in to post a comment.

Prev Post:
Next Post: