Online Reviews Affect Web Visibility

May 17, 2012 by  Filed under: Branding 

The dynamics of marketing and customer service have changed immensely in the past few years. Thanks to the rise of the internet and social media, word-of-mouth marketing plays a greater part than ever before in the success of a business or company. It is no longer enough to rely on traditional media channels to communicate your message to customers. Now businesses of all sizes must work to increase their web visibility. One of the best ways to increase web visibility is through online reputation management.

Increasing Web Visibility
Just as it is in the real world, it is important for customers to be able to find your company. It is not enough for your business to have its own website, as customers often want to find out more about a company than just what products are available, what their prices are, when they are open, and how to contact them.

There are a number of websites that might already contain information about your company. These can include local online review sites, online directories, and social media.

Improving Your Online Reputation
A business is at a significant disadvantage if it allows third party sites to control its reputation. Social media offers everyone a chance to be a top influencer when it comes to discussing your brand. A negative tweet, even if the tweet is a lie or an exaggeration, will be seen by the author’s followers and could even go viral by being re-tweeted. Meanwhile, online review sites do a poor job of filtering comments, so that fake negative reviews posted by competitors often make it onto the website undetected. Customers will post a negative review before ever reaching out to the business to voice their concerns. Once they do so, the business will address the complaint and rectify the situation, but will have no way to remove negative feedback left by customers whose problems were later addressed.

Looking for Help
It is no surprise that many companies become overwhelmed when trying to stay on top of their online reputation management. Most businesses, especially small businesses, lack the manpower to keep track of what is being said about them online and often turn to outside help. Social media management firms can help fill in knowledge gaps related to websites like Facebook, Twitter, and LinkedIn, and social media monitoring companies can make sure that customers who post negative comments on these platforms are contacted quickly so that their negative view of the company will become positive. However, these types of companies will only handle part of the problem. Reputation management firms focus entirely on how a company is perceived when someone searches for them on Google. They not only manage social media accounts to help a company control the conversation related to its brand, but also work to suppress negative content in search results by moving it off of the first page. Larger companies will also have legal professionals available to help remove negative feedback that is libelous. Given the advantages they offer a company, one can see why reputation management is a growing industry.

When a company is looking to increase its web visibility, an online reputation management firm can help to remove negative feedback.

Article Source:
http://EzineArticles.com/?expert=Ian_EK_L

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