New Wave in Television Advertising

April 4, 2009 by  Filed under: Advertising 

Imagine a brave new world where buying some television time could appeal to different consumer needs by using one ad that is tweaked. Ads now can be magically changed to appeal to customers at the opposite end of the scale on command. The Wall Street Journal wrote: “In a move that could help redefine broadcast-TV advertising, News Corp.’s Fox teams up with Fox is teaming up with Visible World to offer marketers tweak-able ads — spots that can be digitally altered to contain elements relevant to particular viewers at the time they are seen.

By changing voice-overs, scripts, graphic elements or other images, for instance, advertisers could make an ad appeal to teens in one instance and seniors in another. Tailoring commercials has emerged as a new goal in the ad industry, thanks to a plethora of media outlets and the increasing fragmentation of audiences.” Many marketing executives agree that direct response marketing is the future wave of television advertising.

In a recent article, marketing experts suggested how important TV is to worldwide advertising, “In this competitive global market, businesses must be more creative with their marketing efforts if they want to come out on top.” It is imperative that you track and measure your ad, whether advertising on television, radio or online.”

All these new developments in television advertising can save the advertiser money since the ads used to generate sales and leads. They start the phones ringing immediately. Other ads will get customers familiarized with your image which is long term process. With strategies like expert lead generation from call centers and creative new advertising on television your message and your product should succeed.

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