Need a Recession Sales Plan? 5 Places to Go For Innovative Ideas

April 25, 2009 by  Filed under: Sales 

Where do your new business development ideas come from? Do you have any new ideas? If nothing has changed in the last six months, it’s time to find new inspiration. Here are places where movement in your market can show itself:

1- Talk to your current suppliers – their dealings with others in your industry give them an overview. This applies to both product and service providers, and to your business whether you are selling a service or a product.

Don’t expect them to divulge confidential information, but if you have built a relationship with them, do expect some ‘head’s up’ sort of tips. Ask about general trends with their successful clients. Warning: Do not turn the conversation into a “woe is me’ tale swapping contest.

2- Look at social media – they report %26 create trends. If you have been resisting social media (Facebook Twitter, LinkedIn etc.), find a teenager (or a savvy business person) to show you the ropes. You may find your competition is already there.

Even if you don’t want to participate actively, you can see in real time what is being said; track trends; ask questions; poll people; and make announcements.

3- Read idea magazines – ‘Seed‘, ‘Good‘, etc. There’s a new crop of periodicals out there exploring the cutting edge of everything. They trace tendencies and project future results of present ideas.

If you can think outside the box, or if you want to broaden your horizons, spend some time at a magazine rack or library looking at the newest publications.

4- Industry publications – where does your industry think it is going? Some trade magazines are obviously better than others, but each of them tries to predict future headings. And their budgets for think tanks and research are probably larger than yours.

Take advantage of these publications, as well as any available conventions, seminars and newsletters to stay abreast of developments. Write or call if you find an idea that intrigues you. Many contributors are willing to talk directly to people on the front lines of business.

5 – Set up a MasterMind Group. This is a structure that everyone from Napoleon Hill forward has recommended as a support and generator for wealth and business.

These groups are easily set up, and information readily available. (A Google search of MasterMind Group pulled up over 480,000 references.) Do choose your partners well – a similar mind-set is more necessary that choosing a friend. Perspective is one thing you are looking for, so choose the most successful people you can find, rather than old friends who know all your stories.

Be willing to think outside the box. Take things that work in other industries, or areas, and really look at how you might apply all of part of them. Your commitment to keeping your business fresh and alive is the first step.

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